Cintell

FEBRUARY 25, 2015

Buyer personas, in theory, are highly useful strategy documents. This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. This rings true as the majority of B2B marketers predict their #1 responsibility in 2016 will be understanding buyers.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Related reading: Why Personas Fail. Here are 17 things the top performers do really well.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ). SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

In fact, in a recent B2B industry benchmark study we conducted, the majority of high-performing organizations leveraged personas as part of the sales process and within sales training. If your marketing team knows what should go into a buyer persona , they’ve given you a critical strategy tool. Surprisingly, only 8.2%

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. ” “We hear a lot about personas, but we need a strategy for deploying them.”. .”

Buyer Personas 100

Buyer Personas Advertising Agencies Webinar Metrics Paid Search Agency 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Help external agencies understand your specific buying segments so they can contribute to this cohesive, unified strategy.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Yet, there is ample evidence that investing in persona research is well worth the effort. I’d be happy to help and would love to hear from you.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

FEBRUARY 15, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

FEBRUARY 24, 2016

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. When it comes to B2B marketing, her hidden talent is a combining blind optimism with sarcasm to get myself and team through the day, week, month quarter or year.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason. Hazard 3: Shadow segments are concealed personas that are hidden in the shadow of an existing segmentation strategy. Using these data to define market segments causes managers to aim innovation at phantom targets.”

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

DECEMBER 19, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? I recommend a platform like the one our partner, Cintell, offers that takes the pain out of operationalizing buyer personas by integrating them into your marketing tech stack, from CRM syncing to data enrichment to advanced segmentation for strategies like ABM.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120