Buzz Marketing for Technology

OCTOBER 7, 2008

One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Because of this I decided to speak to Stuart Bowen who has put into place a virtual events strategy a few times now and is currently doing this for ON24. Stuart has spent his working life in the B2B media space.

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Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

MARCH 18, 2010

For example, dashboards require a good deal of time to setup but provide customized data on command; reports save time but still necessitate that you (or your department) spend time interpreting the reports and defining a follow-up strategy. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The phenomenon of big data certainly comes with big promise. Form inputs.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Max strategy – maximize appearance in channels.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter.

Social Media 100

Social Media Media PR Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend? Related posts brought to you by Yet Another Related Posts Plugin.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). For B2B you certainly can use social data to optimize the effectiveness of your search spending by mining what words your ideal customers use to describe your products or services.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

APRIL 21, 2010

But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

MARCH 30, 2010

Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. 5 Tips for Optimizing your Facebook Marketing One of the great things about the Facebook platform is. I want to roll the clock back a few weeks.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Buzz Marketing for Technology

APRIL 10, 2013

But at the same time, even the most brilliant SEO or affiliate strategies will be for naught if the site itself fails to entice customers to actually buy. Your traffic drivers might bring you more people, but conversion strategies bring you more money. To be sure, driving traffic is a critical mission for any e-commerce site.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JULY 14, 2010

It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. But can you really get a good handle on the business impact in real time?

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Prior to founding BuzzGain, he served as the Vice President of Marketing for Inovis, a leading B2B Community Management software company. Before Inovis he was head of product marketing for Mercury (Hewlett Packard) responsible for the strategy and customer success of the company's Application Management solutions.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

MARCH 9, 2011

I spent the last 2 years developing a strategy to deal with each one of those mentions. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. The thick of the 2012 holiday season is here.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! I think it is fair to say that Social Media.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 3, 2018

For the past decade or so, the fashion has been “Performance Marketing” or, in a wild conflation of strategy and channel, “Digital Marketing.” . The genesis story here is a good one. Marketing for a long time appeared to be a cocktail of guesses mixed with a dose of manipulation.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

JUNE 10, 2015

Our next webinar is titled To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies ; be sure to sign up for it or view the schedule of other upcoming webinars here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The social side is interesting when it comes up in B2B or B2C. the basics of XML)to develop a content strategy. The next client I am trying to explain the criticality of the tool to their strategy while they balk.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events. Stumble upon something good? Share it on StumbleUpon.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Web Advertising. Wikinomics.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

APRIL 1, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership.

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. How do you make a strong why work in a B2B professional services organization? For those that follow this blog but are not yet familiar with your book Start with Why , give us little background.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Positioning Differentiation 100

Buzz Marketing for Technology

JANUARY 16, 2013

Social Media Grows Up - For far too long, marketers have treated social media as an island from the rest of their strategy—and, in turn, have not reaped any benefits of it being a useful sales tool. B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

The data and insights delivered from a test-and-learn strategy could very well disprove brand assumptions and, in turn, generate the type of ROI brands seek such as higher average order value, as well as an increase in purchase conversions and overall revenue. .

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

JULY 9, 2014

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. If you don’t believe me, just check out the following infographic.

Planning 100

Planning Google B2B Marketing Advertising Agencies 100

Buzz Marketing for Technology

OCTOBER 27, 2010

We are seeing some success with this but some clients of Zuberance are really killing it with this one strategy. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. With a Coupon Code! – Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Buzz Marketing for Technology

DECEMBER 12, 2012

The trick is figuring out what your customers need most in their on-the-go lives—and acknowledging that your mobile technology and strategy are only as good as the behind-the-scenes commerce ecosystem they support. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Cost 100

Cost POS Mobile Marketing Click Rate 100