Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". If you have your act together and have a decent strategy, you'll never really need to purely "cold call". Has it worked?

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Anything Goes Marketing

MARCH 24, 2009

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out. chadhorenfeldt Tweet this!

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Anything Goes Marketing

OCTOBER 8, 2007

The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed. Tags: email marketing B2B B2C search Google closed loop. Are there easier ways to do this?

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Anything Goes Marketing

DECEMBER 3, 2006

But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. B2B podcasting, business blogs. It looks like I'm not the only one. Holy crap batman, it's time to get your recording devices out!

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Anything Goes Marketing

NOVEMBER 16, 2008

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads. MAXIMIZE YOUR ENTIRE COMPANY IN YOUR MARKETING EFFORTS.

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Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools.

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Anything Goes Marketing

OCTOBER 15, 2006

Some of the specific items that I liked were: Great tips such as interviewing subject matter experts for your white paper as well as some excellent marketing ideas such as strategies in displaying your white papers on your website. Tags: B2B lead generation online marketing. I wish you all the success at this!

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Anything Goes Marketing

APRIL 20, 2006

Demographic: Mostly B2B but geography is key in B2B -Psychographic: "Interests, Attitudes and Opinions (IAO)" He claims that you can gather this type of data from surveys, polls, preference forms and other sources (offers, call centres interactions). Technorati tags: Dynamic email , segmentation , fun , personalization

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Anything Goes Marketing

FEBRUARY 18, 2009

Again, the executives will be key here to decide which "players" should be used and the strategy that should be employed. PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies. I'll let you decide.

Lead Management 100

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Anything Goes Marketing

MAY 1, 2007

For many companies, this requires a fundamental shift in the way that marketing is seen as typically B2B marketers are focused on advertising, events/trade shows, and direct marketing. strategies) affect the bottom line. Podcasts can be seen as a lot money for a lot of nothing.

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Anything Goes Marketing

DECEMBER 17, 2007

Five Resources on Aligning Marketing and Sales B2B Marketing and Sales Tip #65 - Defining a Lead: This post deals with the issue of how to get sales and marketing on the same wave length in terms of defining what a lead is. Tags: B2B Sales process integrated marketing lead qualification. Need to Improve Salespeople’s Behaviors?

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Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing. DM News has published their " Essential Guide to Email Marketing ".

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