ANNUITAS

FEBRUARY 9, 2021

The customer experience is top of mind in nearly every B2B organization, but most are getting it wrong. In a rush to embrace the new reality of the customer-empowered world, more than 75% of today’s B2B buyers are actually finding it harder to make purchase decisions. Understanding the B2B Customer Experience.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Cross-Selling 130

ANNUITAS

APRIL 23, 2014

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . Take the survey here. ###.

Demand Generation 100

Demand Generation Enterprise Management Studies Demand 100

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. I was lucky enough to attend several sessions last week and I feel compelled to share some of the marketing, strategy, and leadership nuggets that I learned. It’s a mix of all the above.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

JANUARY 31, 2013

The B2B buyer’s journey has changed. It’s in the creation and distribution of this buyer-centric content that B2B marketers have the opportunity to influence the purchase decisions of their target buyers. Gone are the days of buyers contacting companies directly to learn about a product or service.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

JULY 9, 2013

Blog B2B Marketing Buyer''s Jouney content marketing Demand Generation DemandGen report' Never underestimate the importance of your website. Once again, the two most used sources for research are general web search and vendor websites.

B2B 100

B2B Demand Generation Marketing & Strategy Content 100

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. I was lucky enough to attend several sessions last week and I feel compelled to share some of the marketing, strategy, and leadership nuggets that I learned. It’s a mix of all the above.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. I was lucky enough to attend several sessions last week and I feel compelled to share some of the marketing, strategy, and leadership nuggets that I learned. It’s a mix of all the above.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

JULY 2, 2020

In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Because of this, the industry has leaned on relationships as a key part of growth strategies. Traditionally, B2B banks face a long buying process.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 6, 2015

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. If you aren’t sure, pass and stay focused on your existing plan as it is just a distraction from your strategy.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

JULY 31, 2014

ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. When respondents were asked, “Do you have a content strategy?” use nurturing as part of their Demand Generation Strategy only 38% of these respondents create nurture specific content. - Only 14.6%

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

ANNUITAS

AUGUST 28, 2014

While in a meeting with a client recently, I was asked what they should consider as they look to formulate their social media strategy? I responded by asking them why they would look to formulate a strategy around a tactic. Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics'

Social Media 100

Social Media Webinar Metrics Media Marketing & Strategy 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

MAY 7, 2015

The report was based on data survey from 372 sales 75% of which were B2B sales people. 45% stated “creating a targeted prospecting strategy”. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor.

B2B Sales 100

B2B Sales B2B Marketing Marketing Management B2B 100

ANNUITAS

OCTOBER 7, 2014

These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. Although they continue to invest time and money in content marketing, almost half of those surveyed don’t have a documented strategy. Who makes up their buying committees?

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

APRIL 7, 2016

Every B2B marketer walks a lead qualification tightrope, and to fall to either side imperils the reputation and success of their entire department. Walking the B2B tightrope requires balance between content and technology, and the understanding of your buyer to know which part is unbalanced.

Lead Qualification 100

Lead Qualification B2B B2B Thought Leadership Lead Scoring 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

DECEMBER 8, 2015

As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers. Say No to the Shiny New Object: Over the past few weeks my team and I have been working with a new client in establishing a demand generation strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. This lack of strategy is exactly why only 44% can claim some level of effectiveness and in fact, not having a strategy can and most likely will have a negative impact on your demand generation results.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ANNUITAS

AUGUST 18, 2015

Marketing automation has forever changed the way B2B marketing is conceived and executed. Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Assuming you know your buyer-.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

JANUARY 5, 2016

As B2B marketing organizations embark upon another year, it is time where we can reset our expectations, establish new goals, put in place new practices and take another step in making marketing a strategic growth engine within our organizations. If marketing is going to be a strategic part of any business, this trend cannot continue.

B2B Marketing 100

B2B Marketing Work Management B2B Marketing Management 100

ANNUITAS

JANUARY 7, 2014

I hope 2014 will be the year when B2B organizations begin a transformation that is led by none other than marketing. Blog CMO role content marketing Demand Generation Strategy demand strategy organizational change organizational transformation'

B2B 100

B2B CMO Demand Generation Demand 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Smart analysts talking B2B with marketing and sales leaders from across the world.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

OCTOBER 8, 2013

There is much more to a demand generation strategy than deciding which tactics you want to use next quarter. Blog B2B marketing events B2B MarketingProfs Forum Carlos Hidalgo CMO Pulse Summit Demand Gen Inbound Marketing Summit Jason Stewart'

B2B 100

B2B CMO Inbound Marketing Demand Generation 100

ANNUITAS

JULY 14, 2015

According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. 52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. What about the buyer?

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

JANUARY 14, 2014

A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Or, in the case of most B2B enterprises, try 15 or more campaigns a year as 55.8% of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100