B2B - B2B Marketing Zone

B2B Marketing Department Structure: Finding the Right Approach

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OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach.

Paid Search Agency

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How to Create an Organic LinkedIn B2B Marketing Strategy

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JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin Organization B2B Marketing Marketing & Strategy

B2B Public Relations Best Practices to Drive Success

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MARCH 22, 2018

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.

Public Relations

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Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Automation for B2B: Building Effective Strategies

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NOVEMBER 27, 2023

But as with any tool, it’s only as good as the strategies behind it, right? Yet creating better strategies requires better data, and this is where many marketers get stuck. Without this intelligence, knowing whether your strategies have foundational cracks is hard.

Marketing Automation Services

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3 Ways to Start Earning Links

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SEPTEMBER 26, 2023

And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. What’s the difference? Not sure where to start?

SME

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Four B2B Marketing Trends That Will Define 2018

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APRIL 10, 2018

What are the top B2B Marketing trends you should be paying attention to in 2018? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018. What are your peers and the best-in-class marketers focusing on this year?

Peer-to-peer

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Sales and Marketing Alignment: Why it Matters

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SEPTEMBER 25, 2023

The “marketing vs. sales” challenge is a tale as old as B2B time. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Product marketers who develop go-to-market strategies and positioning. That’s enough of the negatives.

Work Management

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What is Lead Scoring for Marketing and What Are the Benefits?

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APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Keep Debbie and Tyson in mind.

Lead Ranking

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

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NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. Enabling sales: How to build an effective program Building any new strategy starts with goals. With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. And that requires sales enablement KPIs.

Sales Cycle

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. We’ve shared our favorite five lead nurturing examples and strategies. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns.

Lead Nurturing

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

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SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. A B2B marketer is struggling to do more with less. With B2B sales cycles getting longer, this is a critical point. However, when that doesn’t happen, it leaves you asking: What went wrong? The answer is simple … not all traffic is good traffic.

Top of Funnel

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10 Simple SEO Basics for Better Rankings

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SEPTEMBER 24, 2023

SEO is a strategy focused on attracting more visitors to your website. A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace).

Lead Ranking

Lead Ranking Lead Scoring SEO Top of Funnel

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

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AUGUST 29, 2018

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.

User-Generated Content

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How to Align Sales and Marketing on Strategy

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SEPTEMBER 25, 2023

Let’s talk about how to align sales and marketing on a common strategy. And if you do have them, consider revisiting them on a regular basis to address and changes in strategy—and to keep them top-of-mind for all teams.) In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Enough of that!

Ideal Customer Profiles

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The Medium is the Message: Best Practices Guide to SMS Marketing

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS

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The Best Email Deliverability Guide Ever

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NOVEMBER 7, 2023

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability

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Digital Advertising Terms and Jargon Every Marketer Should Know

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FEBRUARY 26, 2024

What is a Bidding Strategy in Advertising? In advertising, bidding strategy means the approach an ad buyer takes when deciding how much to pay for ad placements in an auction. Google search ad placements, among others, require a careful bidding strategy. What is a Blocklist in Advertising? What is Direct Response in Advertising?

Paid Content

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The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

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JUNE 16, 2018

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

Paid Search Agency

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