The Effective Marketer

NOVEMBER 19, 2013

Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing' Winner : FedEx Corp – Darn Good Yarn ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing' Winner : FedEx Corp – Darn Good Yarn ( [link] ).

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

APRIL 9, 2014

As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just arequirement for modern marketers, but is magnified by the different ways in which your stories can be disseminated. But back to the point. Get the Story Straight.

Storytelling 100

Storytelling Marketing & Strategy Verticals Webinar Metrics 100