Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

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Webinar Metrics Demand Work Management Video Marketing 309

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Optimize Your Storytelling for Engagement and Conversion.

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Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

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Tony Zambito

MAY 5, 2021

In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers. However, it is important to know the right things to consider and the wrong things to avoid.

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Buyer Personas Storytelling Brand Identity Branding 198

Sword and the Script | B2B

MAY 16, 2023

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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Storytelling B2B Marketing B2B Wikipedia 69

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell. Final Thoughts.

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Top of Funnel Storytelling B2B Marketing Content Marketing 138

Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. What is a Persuasive B2B Customer Testimonial? Brand Storytelling Is A Competitive Advantage. Yet, B2B marketing professionals often struggle to create compelling stories.

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Storytelling Urgency Marketing Brand Identity Branding 94

B2BMarketing.net

MARCH 22, 2024

In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce – a human resources software and services company.

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Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

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Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long. Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. That can only be achieved through the art of storytelling.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Either way, today’s blog post is for you. Humanize your brand.

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Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. Perfecting pipeline management to boost B2B sales. ” Help Your Sellers Secure Hard-To-Get-Meetings.

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Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 74

Trade Press Services

OCTOBER 16, 2023

That secret ingredient is brand storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” Storytelling helps us connect and identify with the world around us. Follow a story arc.

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Storytelling Brand Identity Branding Tips 52

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Product B2B Marketing Best Practices 89

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Content4Demand

APRIL 24, 2020

Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally. You probably already have case studies.

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Storytelling B2B Marketing B2B Case Study 66

Marketing Insider Group

MARCH 6, 2018

Some will criticize this approach, but it makes perfect sense in B2B marketing. The post Unlocking the Power of Employee Storytelling with Participation Marketing appeared first on Marketing Insider Group. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today.

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Storytelling Marketing & Strategy B2B Marketing Marketing 238

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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Social Media Allocation Social Marketing B2B Marketing 237

Lake B2B

SEPTEMBER 2, 2022

While B2B brands are actively focusing on storytelling to boost brand awareness, how they should tell stories needs to evolve – prioritizing interactive visual content […]. The post Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy appeared first on Blog.

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Storytelling Marketing & Strategy Marketing Strategy Content Marketing 105

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Top of Funnel B2B Marketing Content Marketing B2B 105

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

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Storytelling B2B Sales Sales Cycle Amazon 52

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

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Tactics Effectiveness B2B Marketing Management 253

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

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Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. What Makes a Great B2B Case Study? Approximately 33% of B2B brands allocate 5% of their budget to marketing. Guest post by Eleanor Hecks. Highlight Your Specialty. Tell a Story.

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Case Studies Case Study Studies Top of Funnel 284

Sage Marketing

NOVEMBER 29, 2023

Uncover how storytelling emerged as the game-changer, particularly for B2B Tech companies. The post Creating Real Business Impact: Learn the Power of Storytelling for Business! In our recent webinar, we addressed the challenge of setting your business apart in a condensed competitive world. appeared first on SAGE.

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Storytelling Business Webinar Metrics B2B Marketing 52

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Kapost

OCTOBER 26, 2018

In my last post, “How to Use Storytelling to Bring Your Brand’s Narrative to Life,” I discussed why your prospects and customers must be the hero of the story and. The post How to Fuel the Progression Machine of B2B Storytelling appeared first on Kapost Content Marketing Blog.

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Storytelling B2B Marketing Prospects B2B Marketing 110

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. B2B buyers are reading because they want to hear your customer’s stories in their words.

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Case Study Case Studies Storytelling Studies 62

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples PR Trigger Marketing 79

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Video Marketing B2B Marketing & Strategy Transparency 125

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication. Use your cold open to humanize your message.”

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B2B Storytelling Impressions B2B Sales 124

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

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Storytelling B2B Work Management Marketing Management 62

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

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Email Marketing Work Management B2B Marketing Marketing Management 167