Zoominfo

OCTOBER 14, 2018

Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. Inaccurate B2B contact data wastes 27.3% 82% of B2B decision makers think sales reps are unprepared ( source ). The only way to improve your sales performance is to improve your B2B prospect data. of sales reps’ time.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 94

Statistics Paid Content Stats Blogger 94

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. LinkedIn Demographics Statistics LinkedIn has more than 875 million people hailing from 200 countries. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Zoominfo

JUNE 27, 2018

30 Shocking Influencer Marketing Statistics. However, only 15% of B2B brands are running ongoing influencer marketing programs ( source ). Miscellaneous influencer marketing statistics: 75% of marketing professionals say verified web traffic is the most important criteria when selecting an influencer ( source ). What are you w.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020. These statistics provide some valuable context regarding the mobile usage habits of your potential customers. Let’s get into it!

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. report, and statistics suggested that most B2B chief marketing officers (42%) are centering their 2023 martech strategy around improving the customer experience.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

DECEMBER 17, 2019

In this post, we’ve highlighted 7 tips and 13+ statistics from the content industry to guide your strategy in 2020. Your Complete B2B Content Strategy Checklist. Video can be a great asset for B2B content marketers: 86% of buyers prefer interactive content they can access on demand. Start With the Right Strategy.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The B2B exhibition cancellation rate should decline further.”. The Pitfalls of Hosting Virtual Marketing Events.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. B2B Social Selling with Twitter. B2B Social Selling with LinkedIn.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

KoMarketing Associates

FEBRUARY 9, 2022

Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. DemandGen conducted its “ABM Benchmark Survey,” and statistics suggested that 98% of marketers are already utilizing or intend to implement an ABM strategy.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

Zoominfo

AUGUST 27, 2018

There is no greater asset to your organization than your B2B database. As frustrating as it may be, data decay is a natural outcome of the ever-changing B2B landscape; professionals are constantly changing positions, titles, locations and places of work, rendering data useless. 25% of the average B2B database is inaccurate.

Statistics 189

Statistics Zoominfo Marketing Qualified Leads B2B Sales 189

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, CX remains one of their top challenges. After a negative experience, most customers (62%) stated that they told others about the incident.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

Only B2B

JUNE 18, 2021

Are you seeking for valuable email marketing statistics to get ahead in 2021? 93% B2B Marketers Use Email Marketing to Distribute Content. Reports reveal that B2B Businesses heavily rely on emails for information. Must Read: Why Is Email Marketing Vital For The B2B Industry? You are at the right place!

Statistics 127

Statistics Email Marketing Planning Stats 127

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Zoominfo

APRIL 26, 2018

Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Only 5% remember statistics ( source ). Sales Productivity Statistics- Key Takeaways. Technology and Process. Only 60% of sales reps meet quota ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

AUGUST 18, 2021

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options. Reaching Out to More B2B Buyers.

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics. Social Media Video Statistics for YouTube 35. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. Most B2B marketers (55%) use their conversion of engaged account-to-opportunity rate to measure their ABM success.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

JULY 6, 2021

New research suggests that an increasing number of B2B marketers are utilizing intent data to gain an edge on the competition. However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done.

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Keep reading—today we cover 57 statistics all about multichannel marketing. And there you have it—57 of the most important multichannel marketing statistics.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. On average 29% of B2B customers are fully engaged ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ). The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 For this latest report, they polled 365 B2B companies. Most (69%) are U.S.-based

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

MAY 11, 2021

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions. B2B Marketers and Lingering Obstacles.

B2B Marketing 292

B2B Marketing B2B Statistics Differentiation 292

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. According to chatbot statistics 2020, 41.3%

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251