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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. What are B2B eCommerce Marketing Tactics?

eCommerce 292
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. So how many B2B marketers use LinkedIn ads?

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Why a deep understanding of your buyer’s problems will generate better leads. Why helpful, non-promotional content is the key to lead generation success. How inbound and outbound marketing should both be used.

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

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85% of B2B Marketers Who Use Social Media Remain Dedicated to Facebook

KoMarketing Associates

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Download this exclusive report to learn key findings related to: Current and Future State of B2B Thought Leadership.

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Has Your Content Marketing Strategy Evolved?

The B2B Digital Content Revolution has catapulted forward these past few years. Why social proof is important for B2B. 8 Way to Improve Your Content Marketing in 2022. When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape?

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. How Staples got 4,112 social shares that generated 19,210 clicks. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%