Content Standard

JULY 1, 2021

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration. Pair SMEs with ghostwriters. What challenges are facing the reader?

SME 141

SME Planning Brand Identity Branding 141

Martech

MARCH 12, 2024

SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. Let’s not forget that B2B has always been, and always will be, personal. The third level takes an educated guess at what titles to target and why (e.g.,

Ideal Customer Profiles 95

Ideal Customer Profiles Account Based Marketing ABM SME 95

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. I highly recommend you check those articles out for discovering ways of creating the compelling content your B2B audience is looking for. I send these questions over to the SME at least two days in advance.

SME 120

SME B2B Marketing Planning Content Marketing 120

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. Make Sure Your Team Is on the Same Page.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Heinz Marketing

MARCH 20, 2020

When working in a B2B or consulting setting, there can be a lot of challenges when one side feels like the other isn’t holding up their end of the bargain. When it comes to new B2B relationships, it’s best to set clear expectations right off the bat. Establish trust as a SME. Set clear expectations from the get-go.

Tips 82

Tips SME B2B Trust Marketing 82

Savanta

JUNE 20, 2011

The call was from a data centre “ specialising in the SME segment ”. This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Put another way, there is no such thing as the SME segment. B2B segmentation in practice: A case study. Contrast this with another experience.

Case Study 120

Case Study Case Studies Segmentation SME 120

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. They have nothing, nothing whatsoever to do with natural gas regulation.

SME 99

SME Custom Publishing Customer Surveys Consulting 99

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Zoominfo

APRIL 12, 2021

How do you manage org-wide SMEs’ input and expertise? Working on a project management platform such as Asana or Monday.com can keep SME input organized and on a trajectory that fits your marketing strategy. At the enterprise level, you need robust collaboration software.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach. What does this mean?

B2B Marketing 67

B2B Marketing B2B Copywriting SME 67

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. It all begins with answering questions to establish your subject matter expertise (SME). Something to Build on.

Demand 63

Demand SME B2B Adwords 63

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. This is also why we choose to slow down some of our B2B marketing “activities” in order to better create others that we believe are more relevant to the current situation and will have a tangible impact over time.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Jifflenow

OCTOBER 14, 2019

These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General Meetings?

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Canadian Marketing Association

FEBRUARY 7, 2019

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA’s B2B Council, roughly translated as ‘B2B is B2P, where P is (obviously) people’ The Big Human Idea. and a member of the CMA B2B Council.

B2B Marketing 48

B2B Marketing SME B2B Transparency 48

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. Discover more B2B e-commerce KPIs for online sales. “E-commerce Focus on your B2B customers’ needs.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

BOP Design

MARCH 17, 2020

One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Start Big and Go Small. Answer Questions.

SME 64

SME Content Trade Show Case Studies 64

Animalz blog

NOVEMBER 28, 2023

ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. As an example, let’s again take “b2b content marketing strategies.” Here’s what Perplexity gives me when I search for “b2b content marketing strategy” research papers. Perplexity found and reviewed 25 (pictured above).

Marketing AI 78

Marketing AI Research Tactics SME 78

PureB2B

MAY 18, 2021

There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. The post How Marketing Automation Can Enable B2B Growth appeared first on DemandScience. You don’t have to spend millions in an expensive marketing automation strategy to help you drive results.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. The post How Marketing Automation Can Enable B2B Growth appeared first on PureB2B. You don’t have to spend millions in an expensive marketing automation strategy to help you drive results.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Valasys

JUNE 29, 2023

ITC recommends that businesses should give first preference to B2B e-commerce, choose apt sales channels, and set aside a budget for digital skills to implement international e-commerce seamlessly. All of these were supported and concurred by Alibaba.com and went on to shed further light on the topic.

SME 52

SME Digital Transformation Barriers Advertising Mediums 52

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? 92% of B2B decision makers want to engage with a thought leader. If these non-SME topics are important to you, then open up a private account to separate your company or personal brand! Well, yes and no. He is an expert.

Social Media 100

Social Media SME Media B2B Thought Leadership 100

Zoominfo

OCTOBER 29, 2020

What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Also known as “Mid-Market” companies, SMEs have 101-500 employees and generate $10 million – $1 billion.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. It all begins with answering questions to establish your subject matter expertise (SME). Something to Build on.

SME 40

SME Demand B2B Adwords 40

The Mx Group

MAY 9, 2018

B2B people, the decision-makers you’re likely trying to reach, have an even more heightened sense of smell. We B2B marketers know to lead with an authentic marketing message that, frankly, doesn’t sound like marketing. Simply put, it’s hard to reach people with content. And that’s just people in general. They always have.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Jifflenow

OCTOBER 14, 2019

B2B meetings involve engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General B2B Meetings?

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Building a presence for your B2B brand on Quora is easy. It all begins with answering questions to establish your subject matter expertise (SME). Something to Build on.

SME 40

SME Demand B2B Adwords 40

Velocity Partners

NOVEMBER 1, 2023

Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. Unfortunately, speaking to someone with 15+ years in traffic management or B2B telecoms or cross-cultural communication is the only way we can come up with any honest marketing for those markets. It’s not a new piece of advice for interviewing.

SME 82

SME Paid Search Agency Ideal Customer Profiles B2B Marketing 82

Exo B2B

DECEMBER 12, 2017

Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized entrprises (SMEs) that are still struggling to integrate a simple CRM? In B2B SMEs, sales culture still prevails.

Marketing Automation Services 40

Marketing Automation Services SME B2B Work Management 40

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Email marketing can do much more than just delivering messages to the inboxes & helping marketers improve their B2B outreach.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Integrated B2B

JULY 28, 2020

Many copywriters are “ghostwriters” for subject matter experts (SMEs) across a vast range of industries. This means that, while publicly an article or blog post is attributed to an SME, that a copywriter has written it – oftentimes with the input of the SME, but sometimes without much input at all. Getting to the point – fast.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52