Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

SEO 251

SEO B2B Work Management Long Tail Marketing 251

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? What Is B2B Digital Marketing?

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Smashmouth Marketing

JUNE 2, 2022

Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. Activate MarketingServices (ACTIVATE), a high-growth provider of demand generation for B2B brands, announced today the acquisition of lead gen and appointment setting firm Green Leads.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Industrial Marketer

OCTOBER 5, 2021

Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service.

Service 105

Service B2B B2B Marketing Paid Search Agency 105

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? Now, think about the B2B arena. This highlights the unique challenges and nuances of B2B customer service compared to its B2C counterpart.

Service 52

Service B2B Best Practices Loyalty 52

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Only B2B

APRIL 19, 2023

In today’s highly competitive B2B market, businesses need to generate new leads and close sales quickly and efficiently to stay ahead of the game. That’s where SDR (Sales Development Representatives) as a service comes in. Belkins Belkins is a B2B lead generation and sales outsourcing company that provides SDR as a service.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Service 62

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. You’re frequently at full capacity: As a B2B business leader, you’re likely to find yourself regularly reaching — or exceeding — your full capacity. Guest post by Alex Daintith.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Anteriad

MAY 24, 2023

The post 4 Reasons to Use B2B Marketing Managed Services appeared first on Anteriad.

Marketing Management 86

Marketing Management B2B Marketing Service B2B 86

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Work Management Paid Search Agency Traffic 344

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing Marketing Management 175

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 303

Differentiation Service Product Paid Search Agency 303

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones. Sample eGift selection.

Service 117

Service SMB Fulfillment Sample 117

Lake B2B

NOVEMBER 9, 2023

In the B2B landscape, data continues to remain at the forefront. No wonder data enrichment has become a necessity for […] The post Data Enrichment Services: What is It and How Does It Work? No wonder data enrichment has become a necessity for […] The post Data Enrichment Services: What is It and How Does It Work?

Work Management 98

Work Management Service Resources B2B 98

Only B2B

MAY 23, 2023

In the ever-evolving world of B2B sales, generating high-quality leads and securing qualified appointments can be costly and time-consuming. However, there is a game-changing solution that businesses can tap into: Sales Development Representatives (SDRs) as a Service.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Management Cost 62

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

B2B Digital Marketer

MARCH 31, 2022

So, in this episode, Michael Buzinski shares the common reasons why most B2B service businesses fail at digital marketing and how you can avoid making the same mistakes. He has worked with over 750 service-based businesses and helped them make their digital marketing S.I.M.P.L.E. Podcast Timestamps/Outline. Memorable Quotes.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Launch Marketing

AUGUST 21, 2020

Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. For a full guide to product launch success, download the B2B Product Launch Toolkit. Why is it important that B2B organizations continue to offer new products and services?

Product 133

Product Service B2B Conference 133

Roketto

MAY 24, 2022

Every B2B company needs a big-picture marketing strategy. The B2B sales funnel is longer when compared to B2C, has more (figarative) twists and turns, meaning more chances for customers to enter, but also more chances for them to leave.

Copywriting 83

Copywriting Service Practices Marketing & Strategy 83

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

The Lead Agency

MARCH 17, 2024

Website lead generation forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In B2B services specifically, that goes up to 2.2%. In our experience, B2B businesses want a lot.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 133

B2B Customer Satisfaction Lead Scoring Lead Ranking 133

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78