Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

markempa

MAY 30, 2017

When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. I wanted to talk with Mat and bring this vital information to B2B marketers. The B2B Persona project from Mathew Sweezey.

Linkedin 297

Linkedin Research Studies B2B 297

Markempa

MAY 30, 2017

Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand When was the last time you looked at the quality and accuracy of your B2B persona and contact data? I wanted to talk with Mat and bring this vital information to B2B marketers.

Salesforce.com 40

Salesforce.com Linkedin Research Studies 40

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MAY 14, 2009

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

Salesforce.com 100

Salesforce.com Webinar Metrics Tagging Promotion 100

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). b2b display advertising b2b marketing marketing automation terminus'

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Martech

SEPTEMBER 20, 2021

The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. ” In a world where most of the buyer journey takes place as self-service, the pressure on B2B marketers to identify and deliver qualified leads only increases.

Work Management 131

Work Management Marketing Management Salesforce.com Sales Qualified Leads 131

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Marketing Insider Group

MAY 27, 2023

Traction by Gabriel Weinberg John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions. And you should listen as Mike spills the dirt on their outbound marketing too.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Okay, now we can talk about Salesforce.com. per share, which comes to $871 million.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!

Salesforce.com 48

Salesforce.com Work Management Class Sales Qualified Leads 48

ViewPoint

APRIL 2, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. The Most Successful B2B Companies Are Using Video. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. The ad below from CRM giant Salesforce.com is an exception. I don’t know the results (if someone from Salesforce reads this, please comment) but my educated guess is that it performs well. Here are the two key reasons why I think that is: 1.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 3: B2B Marketing Continues to Mature.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 12, 2010

I had accepted this as part of the job of being a marketer, until I started using the Salesforce.com AppExchange. The Salesforce.com AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Salesforce.com. Plus, over 70 of them are free. . Easy to find the solution you need.

Salesforce.com 48

Salesforce.com Marketing Management Marketing Automation Services Resources 48

markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Zoominfo

JULY 6, 2021

One early adopter of inside sales was Marc Benioff, CEO and founder at Salesforce.com. By Benioff ‘s own admission, Salesforce.com “grew their company for the first five or six years with a telesales [or inside sales] model.”

Lead Ranking 147

Lead Ranking Ideal Customer Profiles Salesforce.com Paid Search Agency 147

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. SAN MATEO, Calif., jbrazzale@nextpr.com.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. Account-based marketing? Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Adobe Experience Cloud Blog

JULY 30, 2009

The next interview in the B2B Marketing Thought Leader interview series is with David Taber. David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Q: What's the biggest issue with Lead Generation ? CD-ROM!").

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. The post Top 2 Marketing Analytics Priorities for B2B Marketing Teams appeared first on marqeu.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Digital B2B Marketing

APRIL 2, 2013

It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. Peers, consultants and analysts will provide their input. The solution isn’t simple.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? IBM as an acquirer also makes perfect sense.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns. Lead Capture.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 23, 2013

Let’s look at what’s new in B2B lists these days. A new direction in B2B lists. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. However, list purchases are a reality in B2B sales and marketing and an area marketers need to understand before wading in. Clearly define the data required for each marketing record.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. The merging of B2B and B2C. Sales and marketing symbiosis. No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80