Anything Goes Marketing

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. keep reading. Other advantages?

RSS 100
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Why B2B websites fail

Anything Goes Marketing

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. Notice how with RSS feeds, you don't need to submit any contact information. Sealing the Deal: Your Landing Page Technorati tags: Brian Caroll , B2B , website conversions , sales leads , rain today

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Remember, it's nota true podcast unless it's accessible via RSS. Why would you do this?

Web 2.0 100
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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. youtube landing pages enewsletter RSS webinars / webcasts Google. Reuse your email newsletters by ensuring they are posted on your website.

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Screw Email! Part Deux

Anything Goes Marketing

RSS feeds and feed readers are great as they allow you to receive information that you want (most of the time) in a format that is easy to read and scan through. Email has many distinct advantages over RSS feed readers with the main advantage is that most people who are iether your customers or your prospects use it.

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Wake up and Send More Email

Anything Goes Marketing

In today’s B2B purchase process, the marketer is no longer in charge. Consider adding RSS feeds from these channels directly to your emails (an oldie but goodie: Latest Trends in Email Marketing: RSS and Calendar Reminders ). Tags: email marketing B2B marketing automation social media data management.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

I would be interested to hear from Bulldog and B2B Magazine how they found these articles. I suspect it was through searching or via a customized RSS feed. Technorati tags: blogging success, b2b magazine, bulldog solutions, bloggers unite.