Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

markempa

AUGUST 8, 2016

Do you know what CEOs want most from B2B marketers? The State of B2B Marketing Metrics. For example, I read this chart in via MarketingCharts about the State of B2B marketing metrics. 6 B2B Marketing Measures that Will Give You an Edge. What’s your return on your marketing investment (ROMI)? Conclusion.

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. The post How To Get A Positive Return On Your Marketing Investment appeared first on B2B Marketing Insider.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The data points of relevance can vary according to the marketing objectives of B2B companies. Read more on How Intent Data Helps B2B Companies Boost ROI. Streamline the Sales Cycle. No matter which geo-targeted.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 24, 2019

B2B marketing can be a bit boring if you have been doing it the same way for quite some while now. To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 328

Planning Analytics Enterprise Management Work Management 328

ViewPoint

NOVEMBER 8, 2016

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline. Cold calling is about quantity, not quality.

Cold Calling 149

Cold Calling Sales Qualified Leads ROMI High Quality Lead 149

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? The post The Most Important Marketing Metrics appeared first on B2B Marketing Insider.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Thus, mobile marketing is an important tool for B2B marketers. Optimizing customer experience is an indispensable pre-requisite in order to optimize the revenue of the B2B brand.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JULY 26, 2019

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names). Appending & optimizing the CRM data to generate optimized ROI.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). More & more B2B marketers are gradually recognizing the vital importance of emotional elements in marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 30, 2019

Millennials redefined the businesses & marketing technics in all spheres & were on the key focus radar of the marketers from all the sectors including the B2B industry. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Buzz Marketing for Technology

JANUARY 3, 2018

Guest post by: Romi Mahajan, Blueprint Consulting. Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. All fashions have their arc. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

markempa

SEPTEMBER 22, 2008

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole.

Lead Generation 120

Lead Generation ROMI Generation Leads 120

Valasys

OCTOBER 9, 2019

Engagio is a leader in the field of B2B marketing engagement & secured the first position for the Account-Based Marketing Vendor Metrix, besides winning the race of vendor Selection Matrix for SaaS & Software.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies. Valasys Media is a pioneer name amongst the B2B service providers across the globe.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. While the B2B marketers don’t essentially need to prioritize every marketing endeavor to optimize their local visibility, they must focus on three strategies to improve their local SEO rankings.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. In your experience, what do you see as the biggest opportunity for B2B marketers striving to increase marketing accountability ?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

DemandBase

OCTOBER 10, 2018

As a B2B marketer at a high-growth company, my outlook is typically 3 – 6 months ahead, so I’m searching for cozy winter holiday venues in the height of summer or selecting bright cheery images for spring’s email drips, while sipping pumpkin spice lattes. Excuse #1: We’re not ready for ABM. Excuse #2: We don’t have the budget for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52