Report: B2B Marketers Faced with Rising Customer Service Expectations
KoMarketing Associates
JUNE 1, 2023
As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. report, and statistics suggested that most B2B chief marketing officers (42%) are centering their 2023 martech strategy around improving the customer experience.
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