Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Sequel.io’ s Sequel AI turns live video into B2B content. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech.

API 89

API Gartner Paid Search Agency PR 89

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0”

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

Marketing Craftmanship

NOVEMBER 22, 2023

Unfortunately, most B2B firms fail to achieve a return on their PR investment, for 3 reasons: Most B2B firms are focused on the quantity, rather than the quality, of their media placements. Most B2B firms are seeking the WRONG kind of earned media. It should be the most important metric.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Martech

MARCH 8, 2023

The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance. Now, Salesforce Commerce offers a fully configurable checkout for B2B businesses driven by LWR components. Get MarTech!

CMS Development 89

CMS Development Business Work Management Template 89

Martech

NOVEMBER 13, 2023

We’re behind the scenes, a B2B company; we don’t directly serve their customers. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” F5 has been running a brand campaign focused on the positive.

User-Generated Content 74

User-Generated Content Paid Search Agency Advertising Agencies Generation 74

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. Okay, maybe just a little further ado. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 145

Press Sample Work Management Paid Search Agency 145

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Salesforce Marketing Cloud

AUGUST 27, 2021

First, get a slide-by-slide view of the newest features with Release In a Box , and earn a new badge with the Highlights Trail. See how Badger engages with customers using the Winter ’22 Release. Learn more about innovation at Salesforce and the Winter ’22 Release at salesforce.com/releases.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Martech

JUNE 1, 2023

The analytics company released AI-Insights, a tool that produces analytic summaries as part of its data visualization suite. The post New releases for AI-powered marketing technology appeared first on MarTech. Back in March, Instacart rolled out a plugin for ChatGPT that is now available for all ChatGPT Plus subscribers. DoubleCloud.

Godaddy 87

Godaddy Planning Paid Search Agency Zoominfo 87

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Marketing Insider Group

NOVEMBER 28, 2017

A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

B2B Marketing 428

B2B Marketing Content Marketing B2B Content 428

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. View the complete set of March 2022 Marketo Release Notes. It’s also unclear if the platform was “build or buy”.

Lead Scoring 106

Lead Scoring Enterprise Management Work Management Peer-to-peer 106

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Exploring the Marketing Value of Video Content.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

KoMarketing Associates

DECEMBER 7, 2022

Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Here is a summary of optimizations and key problems solved with the release. Marketo Q1 Releases: Overview. Marketo Q2 Releases.

Marketo 98

Marketo Multi-Channel Marketing Automation Services API 98

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience.

Press 133

Press B2B Lead Ranking Trade Show 133

Martech

NOVEMBER 5, 2021

The latest release offers enhancements to this feature. With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . View the complete set of October 2021 release notes from Adobe.

Marketo 104

Marketo Marketing AI Marketing Automation Services Privacy 104

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Release Early and Often: Prioritize swift prototype releases, and share work in its early stages.

ROI 115

ROI B2B Work Management Guidelines 115