Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. IBM recently released CityOne , a game that simulates sustainable urban planning.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word. Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? Be careful of dismissing mature technology just because it isn’t cool any more.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

MARCH 31, 2011

Bernie Gol dbach posted a nice comment in the For Immediate Release FriendFeed room about Social Marketing to the Business Customer. “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie!

Class 50

Class Social Marketing Business Marketing 50

Paul Gillin

FEBRUARY 10, 2016

That means they can reach large numbers of people who matter to them quickly and without the overhead and expense of press releases. One reason is because they know that the journalists, analysts and others who influence audiences they care about are following them. The same applies to corporate executives.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

NOVEMBER 16, 2011

A new global study of chief marketing officers (CMOs) at midsize businesses released today by IBM shows that marketers are concerned about improving customer engagement but are unclear about how to proceed.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JULY 8, 2010

Don’t discuss product plans, upgrades or future product releases. Tags: B-to-B B2B Social Media corporate governance oracle policies. Any commentary on what a transaction or potential transaction may mean to Oracle, positive, negative or neutral can be problematic. Don’t Discuss Future Offerings.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

Don’t discuss product plans, upgrades or future product releases. Tags: B2B Legal Social Media blogging corporate. Any commentary on what a transaction or potential transaction may mean to Oracle, positive, negative or neutral can be problematic. Don’t Discuss Future Offerings.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 6, 2011

In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. If Google did that, Congress would be holding hearings. A Million and One Improvements. Klout admits that its methodology isn’t perfect.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

DECEMBER 15, 2010

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50