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The Point

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?

Demand Generation Agencies 100
Demand Generation Agencies Reachforce Advertising Agencies Marketo 100
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Top 10 Demand Generation Resolutions for 2014

The Point

JANUARY 6, 2014

Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals. Get rid of the duplicates.

Demand Generation Agencies 100
Demand Generation Agencies Demand Generation Demand Autoresponders 100
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