Products in the “long tail” of martech have a wide range of different strategies and aspirations
chiefmartech
OCTOBER 22, 2023
The software reviews site G2 recently published their Q4 2023 State of Software where they reported having ~125,000 B2B software products listed on their marketplace: Almost all of these are long tail products too. The same pattern appears in other SaaS categories too — engineering, finance, HR, IT, security, sales, etc. Reverse itself?
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