Report: B2B Buyers Consuming More Marketing Content Before Making Purchases
KoMarketing Associates
MAY 4, 2022
As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. In general, most B2B buyers (67%) say they have consumed webinars over the past year, while 56% stated that they have consumed ebooks.
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