Buzz Marketing for Technology

NOVEMBER 28, 2012

They integrate in-store purchase data to customize online experiences. For instance, if a customer buys a TV without a warranty, the purchase may trigger an email or site promotion that highlights coverage for the TV. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. We hope you agree!

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Posted in Customer Experience Mobile.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JUNE 5, 2013

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 1, 2008

So when you are considering a purchase what's the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. Because of Google – everyone today has access to research that we have never had before. In Web 1.0

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Finding intent to purchase. FOUND the ROI of Social Media for B2B Marketers! Earned 2000 product recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Its brings into view the theory that the best way to spread ideas is to give them away for free – then why do B2B marketers have whitepapers hidden behind signup form? If you think about the last few products you purchased. Did you see an ad on TV? Did you answer a direct mail piece? Go to a tradeshow to learn more about it?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

MARCH 20, 2013

This helps not only keep the visitor engaged on the path to purchase, but instills a level of trust with the site, since you took that extra step to keep consumers on the up and up. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Get (environmentally) personal.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JANUARY 14, 2009

In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

APRIL 10, 2013

Through their clicks, page views, bounces, reviews and purchases, your online customers offer real-world feedback about their online experiences, in real-time. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. So pay attention to them. The short answer is.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

DECEMBER 15, 2010

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. This is why today on Facebook seems so familiar to me – while the buying process is less about keywords and more about precise targeting – the costs seem awfully familiar. Trick 1) Place specific Job Titles into the Likes and Interest field.

Facebook 100

Facebook Advertisements Advertising B2B Marketing 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. The social side is interesting when it comes up in B2B or B2C. Lots of diverse versions of this. The answer is NOT always social media/community - that would be another warning sign if it was. Josh: Good point. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Take a look at your mobile site and consider how this very important holiday shopping information is displayed on both product pages and the purchase funnel. Recommending Products Based on Past Purchases. If your targeting engine is set up to promote products based on past purchases made in the off-season, you’re wasting your time.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

JANUARY 16, 2013

B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on. B2B companies—and their customers—crave a great online experience too. More and more B2B sites will use testing and personalization to create well-optimized and targeted sites based on user behaviors.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 13, 2014

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 22, 2015

So, there’s another category of bad lists and those are the lists that are purchased from vendors. And there’s a very fundamental reason why lists purchased from data vendors have data quality challenges. PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? Garbage out.

Trade Show 100

Trade Show Marketing Automation Services Vendors Advertising Benchmark 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

The data and insights delivered from a test-and-learn strategy could very well disprove brand assumptions and, in turn, generate the type of ROI brands seek such as higher average order value, as well as an increase in purchase conversions and overall revenue. . Rule #4: Leverage All Data.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 15, 2014

For example, if Facebook is driving a certain portion of traffic to your website, are you using all of the data you have about those visitors and combining it with Facebook data to create the most intuitive, relevant and engaging on-site experience to convert “lookers” into purchasers?

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

In reality, every specific piece of information you can gain about your customer—from search information to online behavior and purchases—can be used to create a personalized experience. Just about as vague as every other definition. Of course, rules don’t exist in a vacuum.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Buzz Marketing for Technology

MARCH 1, 2011

No small feat by any means but I just couldn’t imagine that the sum total of social media in B2B was just about monitoring and reacting to tweets all day. I felt there had to be more we can do with the social data that we just cant get out of monitoring.

CMO 100

CMO Buzz RSS Network Marketing 100