B2B Marketing Traction

NOVEMBER 25, 2013

Jeanne’s algorithm incorporated the value a business adds to a prospect online, the prospect’s motivation level, less any anxiety the prospect has or friction they experience dealing with your brand online. Are you converting online prospects to leads?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Educate Prospects about Your Solution. The image used in this post is from The 4 P’s of Marketing No Longer Apply in B2B Today.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. It seems easy to come up with ideas for videos for consumer products.

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Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) b2b marketing social media twitter'

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Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Show your company timeline on your website.

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B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. Marketing Soapbox b2b consultant marketing SEO' I was just reading an article about SEO, and it hit me.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Transparency and telling your story engages prospects and helps them trust you. Do you believe that the less you tell your prospects the better? So, B2B marketers, will you get left behind? Do you have no employee photos and bios on your site?

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B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Marketing Planning analysis b2b marketing plans research' Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Good content is transparent, helpful and valuable to your prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Create credibility for your business.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Pragmatists unite – it may be time to think about getting on board.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 17, 2015

In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media' Chances are you and your team have profiles on LinkedIn already. Some Rights Reserved.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. If you need help creating response compression with your prospects or customers, contact New Incite today. One way to do so is to integrate your marketing.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Rather, ask this question of a good designer – “What design would get the best response from our prospects?” B2B marketers – what do you think? Stop the Insanity.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Convert prospects to customers? Convert Prospects to Customers on Facebook: 1 hour a week. B2B marketers, what results are you getting from your Facebook company page? Create brand awareness?

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Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? What would happen if a prospect came to your workplace for a meeting, and there was no one there? Trustworthy?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 23, 2015

The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Marketing Implementation b2b email marketing plans results ROI strategy' Know what your audience needs and wants. Write to your readers as well as to your objectives. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 18, 2011

But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” The answer comes down to three questions B2B marketers can answer for their buyers. B2B Service Marketer – Answer Why and What.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. Riesterer recommends that you use your 8 minutes of execution to tell a compelling story about how you solved a problem similar to the one your prospective customer has. Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JULY 11, 2011

Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Connect strategically with stakeholders – customers, prospects, partners, vendors and others.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 5, 2012

B2B CMOs must break out of the marketing silo (ivory tower?) Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). Results and information must be analyzed and interpreted, and the closer to the customer or prospect the better.

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CMO B2B Leads Lead 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. Increase in number of shows and therefore competition for your prospects’ attention.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. The Internet with web sites, videos, webinars and Go To Meeting sessions is creating alternative ways to reach prospects and customers. Increase in number of shows and therefore competition for your prospects’ attention.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 19, 2010

What is Inbound Marketing and why is it important to B2B marketers? Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Why is this important for B2B marketers? ” Today I’m certified in this specialty.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2011

Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts. Basing marketing plans and campaigns on intuition isn’t enough anymore. Don’t go with gut feel.

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Anything unusual?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. They are looking for a magic bullet. I have news for them. Sorry to disappoint. One-shot marketing tactics don’t work.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. However, the best answer to the question, “What is the best day to send B2B marketing emails?”

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We appealed to our prospects’ emotions and made connections. Even better! CC BY 2.0.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100