Trending Sources

Why is December a Great Month for B2B Sales Prospecting?

Sales Prospecting Perspectives

Historically, the typical sales rep thinks that prospecting and December do not mix. And I''m not just saying this from the perspective of AG Salesworks, a B2B lead gen company that prospects year round. In most cases, the common themes I saw were that prospects, not surprisingly, were currently in planning mode for the following year. Wrong. Connect Rate. & 7.3%

How to Influence B2B Sales Prospects (Without Annoying Them)

Sales Prospecting Perspectives

In the same way, a sales rep can interrupt sales prospects'' mental workout throughout the day with untargeted calls and emails that turn out to be giant wastes of time. Prospects may make appointments, but they could also decide not to show if you’re not careful. So it’s important to be extremely sensitive when conducting B2B sales calls with prospects. Reciprocity.

Prospecting data accuracy

Biznology

Good news:  B2B prospecting data is more accurate than you may think. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. Harte Hanks has since sold its prospecting data business.). vendors today.  . overall.

New Outbound Prospecting Insights for Your Sales Development Team

Sales Prospecting Perspectives

Are you a B2B inside sales or sales development representative looking for a benchmark against which to measure your sales prospecting strategies? If so, The Outbound Index™ is a must-read for you as you prepare your B2B sales prospecting strategies for 2015. Are you a team lead or manager hoping to see where your team stands on the outbound sales spectrum?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

3 Tips for Managing Inbound Prospecting Lists

Sales Prospecting Perspectives

We all know how quickly B2B inside sales reps can get discouraged when the first few people they call on an inbound prospecting list end up being grad students doing research, people no longer working with the company, or contacts that don''t exist at all. Data Management Sales Prospecting List Development B2B Inside Sales Point is, nothing surprises me anymore.

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4 B2B Sales Prospecting New Year's Resolutions for 2015

Sales Prospecting Perspectives

Here are a few resolutions to help kick off your B2B sales prospecting on the right foot in 2015. 1. Use the start of the new year as an excuse to check in with prospects. Include New Year''s in your inside sales messaging, and make sure to follow up on those prospects who wanted to speak at the beginning of 2015. 2. Do you need to be more organized?

B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title. (Photo credit: Wikipedia).

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Your Turn How else do marketers turn away prospects? Only 40% share webcasts.

5 Sales Prospecting Tips to Combat the End-of-Quarter Blues

Sales Prospecting Perspectives

For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead. The end of a period is a time when your prospects have other fires burning bright. Once the prospect assures you that they do want to do business with you, you can respond with: "Great! Offer alternatives. Use the “F” word. Get a testimonial letter.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

Before we count down the ball drop, we want to share with you our top 10 blog posts on Sales Prospecting Perspectives in 2014. How to Write an Effective Sales Prospecting Email. Samantha Goldman’s post in January was the most popular post on Sales Prospecting Perspectives in 2014. How to Have an Effective First Conversation When B2B Teleprospecting. What are yours?

3 Tips for Nurturing Prospects in Inside Sales

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. These are three important tips to remember when nurturing prospects. If the prospect wants more technological detail, that’s OK, but in most cases, it''s not. Understand Your Prospects’ Buying Cycle. Some Leads Aren’t Sales-Ready.

Lead Generation: Does your teleprospecting deliver value to prospects?

B2B Lead Generation Blog

My goal for today’s B2B Lead Roundtable Blog post is to hopefully influence your approach to lead generation with a few insights that you can use to determine where to find the most improvement in your teleprospecting efforts. Test phone calls to learn more about your prospects. Value Proposition: What motivates prospects to buy from you? Approach: A/B single factor split test.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. and prospects. Look for.

5 Sales Prospecting Strategies for Overcoming Call Reluctance

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It doesn’t come from the prospects; it comes from the sales reps themselves. What value are you going to provide to the prospect? Without these templates, it takes way too much time to work through a reasonable prospect list. It starts with a hesitation.

3 Ways to know your prospects as well as they know you!

grow - Practical Marketing Solutions

How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? Perhaps those acronyms are easier because the difference between a prospect and a lead is debatable. Ways To Get To Know Your Prospects With Segmenting.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

Although it wasn’t a lot of money in the whole scheme of things, it was still something and I was able to see how changing the motivation of a prospect can completely change revenue. What motivates your prospects to buy from you? In the business world, it isn’t that easy as most of the time the prospect’s motivation often ends at simply purchasing a product or service.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

Marketing is often about treating the largest groups of prospects and customers the same. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Page Depth.

3 Factors that Connect Value Prop to Prospects

B2B Lead Generation Blog

Tweet There is one question at the heart of lead generation that your marketing efforts should clearly answer. “If I am you ideal prospect, why should I buy from you rather than your competitors?”. In this B2B Lead Roundtable Blog post, we’ll look at three factors you should consider when crafting value propositions that you can use to aid your lead generation efforts.

5 Sales Messaging Mistakes That Will Haunt & Doom Your Sales Process

Sales Prospecting Perspectives

Messaging Personalized Messaging Social Selling Email Prospecting Sales Prospecting voicemail Prospecting B2B Inside Sales Sales Prospecting Tips With Halloween just around the corner, you must be prepared to be scared. However, you know what consistently scares me, year round?

Lead Generation: How to speak the language of your prospects

B2B Lead Generation Blog

Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If you’re ever tired of hearing from us,” the email read, “you can opt out.”. You may also like.

5 Tips for Inside Sales Reps When on the Phone with New Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. When cold calling - which actually isn''t that different than warm calling with the right preparation - it''s important to make a strong first impression on new prospects.

For B2B Companies, Selling Better is Not the Answer

Great B2B Marketing

The post For B2B Companies, Selling Better is Not the Answer appeared first on Great B2B Marketing. B2B B2B Buyer Prospect b2bWhen challenged, we humans have a tendency to resort to the known and familiar path (not taking “the road less […].

5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions

Sales Prospecting Perspectives

We asked 5 B2B sales thought leaders to take a step back and analyze last year in terms of sales trends and this year in terms of sales predictions. Specifically, we asked them this question: What were the major trends in B2B inside sales in 2014, and how do these trends influence your predictions for 2015? It’s January 6. Do you know what that means? Matt Bertuzzi. Kyle Porter.

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How to Use Social Selling for Pre-Call Research in B2B Inside Sales

Sales Prospecting Perspectives

What is B2B social selling? To me, social selling for B2B inside sales is using your resources to your advantage. Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication In fact, it’s something you’ve probably done in the past without realizing it.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. Company SWOT analysis (OneSource).

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What Are You Doing to Prevent No-Shows for January B2B Sales Calls?

Sales Prospecting Perspectives

It''s hard to believe that we''re already at the end of December. A few weeks back I talked about the importance of continuing to prospect during this critical month and I''m hoping you listened to me. From what I''ve seen, most of prospects can get into the habit of trying to push out or jam everything they weren''t able to get to in December to the first week or second week of January.

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6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re inundated daily by messages from clients, prospects, marketing, and more. For many inside sales reps, email is one of the most powerful prospecting tools. If you’re sending emails to dead email addresses, you’re losing valuable prospects. Read her articles here.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Though this is a consumer marketing example, the principles apply equally well to B2B marketing.). Guest post by Brooke Cade.

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5 Things You Need to Convert B2B Prospects NOW

LEADership

Jamie is among my LinkedIn network of B2B executives who strongly advocates the power of innovation. He has often sent me a comment or a message via LinkedIn about his thoughts and experiences in the world of B2B lead generation. Last week, his question was why I did not list “innovation” in my post about how to simplify B2B content marketing. It doesn’t work!

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about. Who are my prospects? First, you must ask yourself, “Who are my prospects, and where are they in the purchase cycle?”. The window shoppers – These are prospects who are very early in the sales cycle.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Here are four steps to segment your existing customers to target the right prospects: . 1.

The Outbounding Index: How Does Your B2B Prospecting Stack Up?

Sales Prospecting Perspectives

In December of last year I approached Matt Bertuzzi of The Bridge Group, Inc with an offer. I’d hand over the keys to our massive database of real, active, and standardized CRM data if he could do one thing for me. Could he find a way to make it useful. Well, after many months of hand wringing, iterations, verbal altercations, and math, Matt has done just that. Enter the Outbound Index.

Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014

Sales Prospecting Perspectives

Happy Friday, Sales Prospecting Perspectives readers! Social Selling: How to Use Social Media for B2B Sales is available now for free. Home in on the customer journey using big data to really know your customer or prospect. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business.

Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013

Sales Prospecting Perspectives

Here at AG, we’ve been hard at work having meaningful conversations with clients and continuously calling new prospects. Does inbound marketing work for b2b? Inbound marketing does work for B2B businesses, but not alone. And here are this week’s articles at Sales Prospecting Perspectives! Happy Friday, blog readers! Why Sales and Marketing Don’t Get Along. Check it out!

Agile Marketing in B2B

Buzz Marketing for Technology

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardThe quick or the dead.

#ProspectingChat: Perfecting Response Rates with Donato Diorio

Sales Prospecting Perspectives

We''ll share creative sales prospecting techniques, ways to make the "follow-up" more effective, some bad habits and good habits to follow, and more. Q4: What are some creative prospecting techniques for increasing response rate? Q5: Are scripts or templates helpful or detrimental to your prospecting plan? Date: Wednesday, January 14, 2014. Time: 1:30 PM EST / 10:30 AM PST.

Push versus Pull Marketing: In B2B, You Need Both

Biznology

With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.  Simply put, B2B marketers need a mix of push and pull.  Limiting your strategy to pull alone will reduce your market, and limit your ability to identify all the prospective buyers who might need your solution to their problems. And here’s why.