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What Is a Blog, & Why Should You Create One

Hubspot

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. What is the difference between a wiki and a blog? In fact, if you're reading this, guess what?

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Should sales enablement be owned by sales rather than marketing?

Chris Koch

We all know how sales enablement got started in B2B. Marketers helped salespeople put words to the insanely complex products and services they were trying to sell. Sharing information in a way that doesn’t overly sap productivity (hard to do before social media came along) raises all boats. If so, why? Tweet This Post.

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

Nearly half of B2B employees say that the biggest issues with their company's sales and marketing alignment are poor communication, broken processes, and different department-wide KPIs. If a sales team is unaware of how they can work with marketing to promote a new product, the product might not get the proper promotion.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

TIP: Ensure that your primary language version is a solid finished product before the translation process starts. For example, if you’re working with influencers to promote the B2B content in Germany, chances are you should use Xing rather than LinkedIn. Each step of our content marketing process is documented in a company wiki.

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How to Create an Effective Social Media Content Strategy

Valasys

Interestingly, your social media marketing strategy isn’t just about knowing the pain-points of your prospects and customers and what product history they have with you. You should know who are your audiences and what demographics they fall under. Marketers should also learn what interests their audiences. Image Source: Zoho Survey.

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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

But it’s not just a wiki with a paragraph or two about the movies characters appeared in—it lets you sort by various relationships and activities that connect individual characters and movies on the larger scale. Do you know which specific companies are currently in-market to buy your product?

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Sales Enablement Strategy with Alex Simoes

Varicent

We've had a Wiki for a long time, and like most we have this problem where the Wiki gets stale over time and doesn't get updated. As a company, I admire their approach to business and the way they allow B2B businesses to connect with customers at scale. I always equate it to when you unwrap an Apple product.