B2B Memes

FEBRUARY 23, 2011

In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors. The page was set, the presses rolled, the story concluded. Websites never go to press. He’s right, of course. “The internet does not possess this quality.

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B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The Readex press release doesn’t give much detail on the demographics of respondents, but I’d guess that most of them are existing readers of legacy publishers.

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B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. ” In 2008, Conley’s focus began to shift from traditional trade journalism to content marketing, which at one point he described as “the most exciting part of the B2B world today.” Marketers claim to be journalists.

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B2B Memes

MARCH 12, 2010

B2B magazines probably have a higher percentage of commodity content than other types of publications. That’s partly due to the prevalence of service journalism in B2B. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial.

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B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. But does it?

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B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. CJR: Huge culture gap between print and online. Reality, of course, is brutally different.

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

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B2B Memes

JANUARY 29, 2011

Bardella suggests that his job is much easier than it should be: “‘Some people in the press, I think, are just lazy as hell. Manipulation of the press is nothing new, but it’s much easier in an era that “demands less quality and more quantity.” There are times when I pitch a story and they do it word for word. That’s just embarrassing.

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B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

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B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

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B2B Memes

NOVEMBER 27, 2011

The FTC and Press Junkets. In the new-media era, there’s no long-term alternative to transparency. Related posts: Personal vs. Corporate: Six New-Media Principles, No. New Ethics for New Media? Dialogue vs. Monologue: Six New-Media Principles, No.

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Transparency Ethics Media Press 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable.

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B2B Memes

NOVEMBER 23, 2011

Despite the ongoing efforts of organizations like the Associated Press to control when and how their employees speak , journalists now have the same power as everyone else to speak directly to their audience.). SImilarly, the publisher’s role is no longer to dominate or control the journalist.

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B2B Memes

OCTOBER 6, 2011

It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm.

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B2B Memes

JUNE 24, 2011

That day’s press run was done forever. To this day, I’m still suffering post-typographic stress from the discovery 27 years ago that in my first published book review, for the Nashville Tennessean , I asserted that the novel’s protagonist died from an overdose of “heroine.&#.

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B2B Memes

JUNE 7, 2012

As a result, much of the press coverage of this study has interpreted it to mean that by using shorter words and sentences, politicians are either becoming dumber or speaking down to Americans. The misleading implication of those grade levels is that the higher your writing scores, the smarter you are.

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B2B Memes

SEPTEMBER 24, 2010

As you pass backward through the abysm of time, all’s well until July 2005, when the monthly navigational links give out, and you have to keep pressing “older” over and over. (I I know, Jeff, we’re all aging, but do you have to remind us so remorselessly?)

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B2B Memes

OCTOBER 19, 2012

Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. First, B2B publications today still rely far too heavily on articles. That’s not what the readers of the trade press are looking for. But it’s still what too many B2B editors and journalists want to give them.

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B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. After reading Owens’s post, I wondered how many B2B editors have experienced such a moment of Twitter enlightenment. Editors Need to Think Like Marketers.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases.

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B2B Memes

DECEMBER 8, 2011

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Adam Tinworth. Business models is, sadly, the obvious one.

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B2B Memes

JULY 29, 2010

Are the myriad gobbledygook terms that so many B2B writers warn against really just “imaginary bogeyman punching bags”? Clearly the most prominent of such list makers in the B2B world is David Meerman Scott, who published The Gobbledygook Manifesto in 2006. Is compiling a list of words that are overused and vague akin to burning books?

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B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there?

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