B2B Marketing Traction

MAY 4, 2010

For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. What markets do they serve that we do not? How are they positioned?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy B2B Marketing B2B 100

B2B Marketing Traction

APRIL 26, 2012

Send a press release out about your blog. Engage with other bloggers by commenting on their blogs and other social media. Advertise the blog in your email signature line, newsletters, and other marketing collateral. Get your blog content in front of content curators who use utilities like Paper.li and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. B2B marketing tactics during the growth stage involve increasing volume of marketing in terms of number of target markets and amount of outreach.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JULY 20, 2012

We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. My recommendation to my clients is that they go with open source technologies. Proprietary systems are, well, proprietary.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 4, 2012

If you are limited in your budget, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding you can spend more. You’ve launched and the industry is heating up!

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Content to Add to Your B2B Marketing Blog. Verbatim copies of your press releases.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites. In my experience, these press releases can be highly effective and can make your phone ring. (I But, there is nothing worse than a poorly written press release.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

MAY 23, 2013

There is also email, online press releases, articles in trade journals, speaking and more. Crossing The Chasm b2b marketing technology' It’s critical to being a big success. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Contact New Incite today – we provide digital marketing strategy and execution for B2B marketers. b2b marketing social media' Plan and execute a compelling launch. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MARCH 13, 2012

” This question is particularly common for B2B marketers. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Links In Press Releases Should Use Nofollow Like Paid Links (Search Engine Land). Google Penguin 1.0 In May 2013, Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

AUGUST 25, 2011

You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. See my previous post, 8 Content Ideas for Your B2B Facebook Page Posts , for more ideas. You can spend under half an hour a week to maintain your Facebook page. So, what are you waiting for?

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

AUGUST 23, 2010

.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. How many podcasts, blog entries, press releases, articles, etc.?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

DECEMBER 1, 2011

Send out optimized press releases online. Engage with others and encourage comments and likes of your site. Keep analyzing traffic and keywords with Google Analytics. Post and comment on social media platforms. How long did it take you to get SEO and social media results?

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

AUGUST 31, 2011

You push out news about you and your company using online press releases that have keyword rich links back to your site. You post relevant documents, images, videos on content-sharing sites. You optimize your RSS feed. All that activity, content, conversation point back to your website and blog. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

SEPTEMBER 21, 2012

It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads. Outsource or Interim CMOs can come into the marketing startup process at any point.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

OCTOBER 12, 2011

Press releases. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Tweets, LinkedIn and Facebook status updates. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 22, 2011

Link to your show and product launch press releases from the trade show LinkedIn Group Discussion. Update Facebook company page live from show (automate by forwarding Tweets to FB). Include the booth number and show name in all messages so it’s easy to find you. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 1, 2011

If you are strapped for cash, use low-cost tactics such as social media, email marketing, and online press releases. Budgets for launching new products, services or companies have a wide range and depend upon how competitive your marketplace is. If you have the funding, go for it! You’ve launched and the industry is heating up!

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

JANUARY 19, 2015

If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. I do not recommend a weekly newsletter unless you are sending short quotes, tips or links to which readers have opted in.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

JUNE 28, 2012

Finally, I renamed the “Uncategorized” blog category – on Word Press that is the default – so that if I forgot to select a category I didn’t have quite as much work to correct it. Rename the Default “Uncategorized” Blog Category.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

SEPTEMBER 9, 2009

White shirt, pressed, good fit. If you wear a suit: medium to dark suit or sport coat, worsted wool, smooth texture (not fuzzy), well-fitting, especially at the back of the collar. Button at the waist, as you will be seated. Fresh shave and haircut. A friendly and confident smile.

Advertising Mediums 100

Advertising Mediums Press Tips Design 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. And, yes, technology exists to make your presence on social media easier and more cost-effective, but I never told anyone to be an automaton !

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 27, 2010

One of the big benefits of getting found online is getting called by journalists who need your expertise and can quote you in the press. (Cision & The George Washington University) If your prospects aren’t searching online, the media certainly is. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

FEBRUARY 22, 2010

Hubspot suggests that you take information from your Press Releases and create blog entries. Copyblogger recommends writing blog entries in advance when you are inspired, so that you will be prepared for those days where your blog-writing muse isn’t with you. Also ask vendors and alliance partners to submit information.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

AUGUST 26, 2013

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. I list the marketing tasks to be done in a left side column. Next I add a column for who will do the work, either an employee of the company or an outsource vendor.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Now you can go to analysts, writers and editors in the space with some well-positioned details and press releases to ensure that the right people announce and review your new product upon launch. . “Coming soon,” “save the date,” and other teasers start to build anticipation.

Product 100

Product Social Media Advertising Agencies Planning 100