SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Implementing innovative pitching tips can set your offering apart from the pack and help you expand your B2B market share. Eight Pitching Tips to Expand Your B2B Market. Contributed post. Ask for the business.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Maintain autonomy over crucial aspects to ensure a smoother and more predictable launch.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

ATAK Interactive

JUNE 6, 2023

In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.

Paid Search Agency 78

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 78

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. With that in mind, what’s the best way to plan a successful B2B client sales meeting?

B2B Sales 312

B2B Sales Planning Tips B2B 312

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Launch Marketing

JANUARY 4, 2023

Having a B2B website that engages audiences and clearly outlines key messaging and offerings are some of the foundational elements. But, there is not one trick or strategy that will support this, but rather multiple strategies, when used together, that can help boost engagement rates and drive more traffic to your website.

Marketing Websites 118

Marketing Websites Marketing & Strategy B2B Advertising Benchmark 118

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Content Standard

NOVEMBER 16, 2023

Buyers are fed-up with irrelevant, unhelpful B2B content. A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. This implies that trigger events are not created equal; therefore, an in-depth knowledge of your ideal customer profile, buyer personas, and purchasing behaviors is required for creating a successful B2B trigger event selling approach.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. An audit, however, takes a bit more of a strategic look at the overall marketing strategy and metrics. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. Better quality leads?

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Biznology

JANUARY 19, 2021

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. What should manufacturers keep in mind when developing—or rethinking—their distribution strategies today? Covid-19 presented an immediate and existential threat to the distribution industry.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. In order to “play the game” and discover what’s available, we frequently start the funnel with a broad-based marketing strategy. This can also be an indication that your marketing strategies are getting old.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Guest post by Natasha Lane. They’ll appreciate the data-heavy nature of this listicle.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

B2B Digital Marketer

DECEMBER 21, 2023

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space. Cons: Might oversimplify complex decision-making processes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Heinz Marketing

AUGUST 17, 2023

As the final days of summer arrive, a powerful opportunity emerges for B2B professionals to embrace change and set the stage for a great transition into the fall season. Craft Content for Fall: Meeting B2B Needs Identify emerging challenges and trends within your industry your audience is likely to face.

Webinar Metrics 87

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 87

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Let’s explore what B2B audience segmentation is, some common challenges marketers face when segmenting, and how to overcome those challenges. What is segmentation?

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Brad Young, VP, Digital Content Strategy, Prudential ( Slides ). Click here to see the full presentation slides. ).

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

Marketing Analytics Tools 112

Marketing Analytics Tools Digital Transformation B2B B2B Sales 112

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy? SEO strategy is a cornerstone of digital marketing. SEO content Content is the fuel that makes an SEO strategy run. Algorithms.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Only B2B

JUNE 27, 2023

In the dynamic and highly competitive B2B landscape, the ability to set effective appointments holds the key to business growth and success. Securing appointments with potential clients and decision-makers is pivotal in presenting your products or services and forging valuable connections. A survey by Gong.io

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Heinz Marketing

FEBRUARY 12, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 19 Time-Saving Strategies and Tools for Sales Teams. It’s important to understand what factors affect your sales productivity, which strategies work, and tools to consider.

Peer-to-peer 84

Peer-to-peer Marketing & Strategy B2B Storytelling 84