Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Some companies understand this. There’s a contradiction here.

Trade Show 50

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Paul Gillin

AUGUST 1, 2013

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. Quotes shouldn’t be random or perfunctory.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' Jeff Hoffman says he knows precisely why salespeople are so reluctant because he was one of them for a long time.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

MARCH 10, 2011

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment. Facebook is about mass, but LinkedIn is about focus, which is one reason it rocks for B2B. Just try to get into CIO Forum.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MARCH 8, 2013

I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. You can download the presentation and read the notes or watch the video. This is more than your standard chalk talk.

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Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Service had little to do with it.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 16, 2011

The CMO research further reveals that 62% say they are unprepared to take advantage of the opportunities presented by mobile commerce and 72% say they don’t know how to cope with declining levels of brand loyalty that could result from easier comparison shopping.

Customer Surveys 50

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Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. The social networking metaphor is increasingly expanding into the enterprise as a means to encourage knowledge-sharing among employees.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?”

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. In niche B2B markets with a small number of potential customers, that assumption may be optimistic. PUTTING IT ALL TOGETHER. Start with historical data.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

DECEMBER 15, 2010

Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. We are also urging bloggers who are not present on the “tree&# to tag themselves as well.) Big graphics are a recent trend and a great way to attract attention.

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