Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

MAY 6, 2011

Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Influence is usually presented in the context of figuring out who is engaging us and who we should be engaging with. How to measure social media influence in a marketing context.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

JUNE 18, 2010

In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. And he aims to give away (as in free) as many services to his customers as possible.

Wikipedia 100

Wikipedia Marketing Management Training Conference 100

Chris Koch

MAY 15, 2009

I’ve done enough presentations about web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 I present the usual stats showing web 2.0 This week, I experienced both. Most of my web 2.0 has any value for marketing.

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. Posted in Thought Leadership Tagged: B2B marketing, Marketing Processes, Thought Leadership. Here are my thoughts on the big pieces. What do you think?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

NOVEMBER 12, 2010

Those people may receive media training, presentation and speaking training, etc. You can’t do what one B2B company did: require that subject matter experts submit tweets to PR for approval two weeks in advance of posting. to prepare them to be public representatives of the company. I don’t have to explain why that’s ridiculous, do I?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. Tags: Thought Leadership B2B marketing Marketing Processes. Here are my thoughts on the big pieces. Please tell me what I’ve gotten wrong or left out.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) How to use social media for B2B (christopherakoch.com).

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JUNE 18, 2012

The posts won’t be controversial so much for the content itself (although I hope that that happens eventually) as for the way I’m presenting it. I wanted to present the core arguments here to see what you think. I’m going to channel other people’s ideas, not my own. You can read the entire post here.

Social Media 100

Social Media Media Communities Transparency 100

Chris Koch

APRIL 17, 2009

When it came time to present to the customer, salespeople used the toy retailer’s terminology, and marketers designed the proposal cover and contents to look like one of the company’s stores. Marketers researched the company and its markets, talked with the sales account team, and interviewed several store employees and customers.

Planning 100

Planning Process Work Management Verticals 100

Chris Koch

JANUARY 29, 2010

That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. But the price can go up, too. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

That possibility hit home with me this week as I read Steve Woods’ post about the B2B implications of the iPad. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. But the price can go up, too. startups.com). Tweet This Post.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

OCTOBER 30, 2009

One is the river of planned content—the conference theme, the presentations, etc.; Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. There are two rivers of content at conferences. This is where you get the dope on the shared challenges of the attendees.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

NOVEMBER 5, 2010

In B2B, that’s not going to build relationships with customers. Tags: Marketing Strategy PR Strategy B2B marketing Business Journalism Journalist Press release Promotion Public relations Risk management Web Design and Development. As the media melts away, companies can’t link to or highlight objective sources on the website.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

FEBRUARY 5, 2010

Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). Tags: Thought Leadership Add new tag B2B marketing Gartner marketing Marketing Strategy. Create a calendar. Align content with the buying process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

AUGUST 3, 2010

I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

I humbly offer these guidelines in the spirit of the B2B marketing guild. In B2B, it’s likely to be diverse, at least in terms of ages and backgrounds. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter. Contextual. What do you think?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100