B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights. Just keep pitching!

PR 52

PR Media Ad Building Word of Mouth 52

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

PR 62

PR Forecasting Campaigns Analysis 62

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR can help with and these two aren’t always connected.” You can check out the full report here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Champion Communications

MARCH 13, 2023

“There have been times when I’ve driven businesses, and the only money I’ve spent on lead generation is PR. If you’re not doing PR, then you are probably either not directly driving sales that you could be driving, or you’re undermining the other lead generations you’re driving.”

PR 62

PR B2B Sales B2B Marketing Tools 62

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” We also discuss what’s stopping marketers from making full use of PR and how you can get started on your PR journey.

PR 62

PR B2B Marketing Ad Building B2B 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Marketing Insider Group

DECEMBER 6, 2017

Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group.

PR 278

PR Marketing & Strategy Marketing Strategy Content Marketing 278

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. Ultimately this should demonstrate how PR activity contributes to the growth of a business’s bottom line. Trust us – we’ve got the data to back it up.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Example: A company specializing in B2B sales technology wants to promote their newest product.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 85

Startups Peer-to-peer Studies Ideal Customer Profiles 85

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Champion Communications

AUGUST 9, 2023

We have received a number of calls from concerned B2B Marketers concerned with their own issues and crisis communications protocol and so in this blog post we will explore the important of having a crisis management plan from the perspective of B2B marketers in the UK. Instead, they’ve thrown petrol on it.”

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. B2B marketers are responsible for building brand awareness, generating leads, and nurturing customer relationships. The first question is whether or not Threads can enhance marketing efforts.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. In today’s competitive business landscape, harnessing the potential of PR to support your sales efforts is a necessity.

PR 62

PR Touchpoints Sales Cycle Email Campaigns 62

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Cross-talk.

PR 69

PR Twitter Brand Identity Branding 69

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

PR 117

PR Media Transparency Startups 117

Champion Communications

JUNE 20, 2023

One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? They are having a lot of good conversations, sending a lot of proposals and then nothing. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Biznology

MAY 29, 2020

The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. Don’t make a reporter have to search for an angle. And it doesn’t hurt to ask a reporter what articles they are working on and offer to help.

PR 104

PR Phishing Cross-Selling Best Practices 104

Champion Communications

AUGUST 8, 2023

B2B buying is hard. Gartner’s recent research on B2B buying groups found that the typical buying group for a complex B2B solution contains “six to ten decision-makers, each armed with four or five pieces of information they have gathered independently and must de-conflict with the group.” Check out this case study here.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. Keep the communications flowing! Remember, B2B brands require a balance of short-term sales activation and long-term brand building to grow. There is a perception amongst sales teams that P.R.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In the same survey, nearly a quarter (24%) said that in a recession, they would prioritise producing more case studies to help drive sales. And yet, B2B businesses struggle when it comes to writing case studies. Think journalist first!

Case Study 62

Case Study Case Studies PR Studies 62

Champion Communications

JULY 7, 2023

The trouble in the B2B world is that it is an all too often overlooked form of marketing. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications.

PR 62

PR Broadcasting Social Media Act-On 62

Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

PR 109

PR Campaigns Content Marketing Advertising Agencies 109