SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ViewPoint

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. A blog accompanying the podcast provides a link to this data. LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers.

Social Media 120

Social Media Work Management Marketing Management Media 120

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Twitter content is (very) brief, frequent, and great for driving website traffic. Podcasts and video are convenient for mobile consumption.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Onalytica B2B

APRIL 3, 2018

Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Startups 231

Startups Work Management Social Media Marketing Management 231

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. “How can I use research as marketing content?”

Distribution 118

Distribution Promotion Research Webinar Metrics 118

WriteSpark

FEBRUARY 18, 2009

White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Twitter Updates. follow me on Twitter. White Paper Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

ClearVoice

SEPTEMBER 4, 2020

People spend more time viewing ads on Twitter than other major social platforms. More than 70 percent of B2B buyers consume blog content while on their buyer journey. B2B marketers are more likely to use blog content in their marketing efforts than B2C marketers. Almost half of podcast listeners listen to podcasts while at home.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Pam Didner

MARCH 17, 2021

I usually recommend clients create one slide per quarter and provide a high-level list of content by different formats, such as white papers, podcasts, keynote presentations, videos, etc. This blog post is one of my most popular: How to Create a Solid Messaging Framework: A Guide for B2B Marketers. Messaging.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. Reuse audio for a podcast series focused on “in the trenches” stories and lessons.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Recommended products Caspian Studios for creating branded podcasts, aka “podcasts as a service” Mention MKT1 for $1500 discount. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. People prefer the B2C engagement style over the classic B2B one. Successful marketing playbooks used to feature high-value downloadables like white papers and ebooks. If that approach isn’t dead in B2B, it’s dying.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

PR 100

PR Marketing Management Buzz Startups 100

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. Videos and podcasts. In a recent study published by Social Media Examiner , we discovered that in 2018, LinkedIn isn’t the preferred social platform to disseminate content in B2B. Customer case studies. Blog posts and other articles. Facebook is.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. White papers, industry trends, and survey reports conducted by marketing. Topic-specific blog posts, podcasts, and the like. The post How to Better Support Sales With Marketing Content appeared first on Pam Didner | B2B Marketing & Sales. Product sheets.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers. I download the paper. I say stop the insanity.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog Marketing Interactions Twitter Ardath421. Podcasts, MP3 files, Interviews.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. For example, some companies think they have to be on Twitter.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Golden Spiral

JANUARY 27, 2022

87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Nick tells the story beginning at 23:26 of our podcast episode with him. Think About This. Enter the vendor.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. ” The figure is even higher for b2b and high-value, considered-purchase consumer goods. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. " Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Content4Demand

MAY 23, 2019

But not just any E-book or white paper will do. I recently started listening to Rachel Hollis’ podcast, “ Rise ,” and when discussing her crazy calendar with a friend, she got a response that made me guffaw: “Rachel, you’re a grown woman. Other people need pure silence or white noise to focus. Is it necessary? Use an App.

Creativity 71

Creativity Tips Stats Class 71

Sana Commerce

MAY 19, 2022

We recently sat with Maciej Zawadzinski , CEO of Piwik PRO , and Wouter van Weelderen , Chief Services Officer at Sana Commerce on The B2B e-commerce talk podcast. Social media analytics give you information about how customers interact with you on social platforms like Instagram, Twitter, Facebook and LinkedIn. White paper.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. Because B2B lead generation is more than just a numbers game.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308