Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. Buzzsprout ].

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

AUGUST 12, 2020

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast.

Best Practices 260

Best Practices RSS Bandwidth Tagging 260

Smashmouth Marketing

NOVEMBER 19, 2021

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why

Features 206

Features Leads Lead Marketing Qualified Leads 206

Heinz Marketing

MAY 13, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Measuring Success, Top Sales Podcasts, and More appeared first on Heinz Marketing.

B2B Sales 95

B2B Sales Peer-to-peer B2B Advertising Benchmark 95

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 101

Marketing AI Ethics Planning Paid Search Agency 101

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Champion Communications

APRIL 20, 2023

And that’s precisely what Becca Chamber, SVP of Global Brand and Communications at Alludo and our Associate Director, Harry Webster unveil in this week’s episode with B2B Marketing. You can read more from our B2B PR for Growth report here. You can read more from our B2B PR for Growth report here.

PR 62

PR B2B Marketing Planning B2B 62

Smashmouth Marketing

JULY 27, 2021

Green Leads CEO Mike Farrell joins Value Selling Associates' podcast. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - The five fundamentals of an effective content strategy. Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW.

Lead Generation 227

Lead Generation Lead Scoring Lead Ranking Leads 227

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Champion Communications

APRIL 20, 2023

And that’s precisely what Becca Chamber, SVP of Global Brand and Communications at Alludo and our Associate Director, Harry Webster unveil in this week’s episode with B2B Marketing. You can read more from our B2B PR for Growth report here. You can read more from our B2B PR for Growth report here. Check out the full episode here.

PR 62

PR B2B Marketing Planning B2B 62

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Heinz Marketing

APRIL 24, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Account-Based Podcasting: The New ABM? So here is an add-on to your ABM strategy: account-based podcasting. How Well Does Content and Marketing Help Sales Teams?

B2B Thought Leadership 117

B2B Thought Leadership B2B Account Based Marketing ABM 117

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Confessions of a B2B Marketer

MARCH 29, 2023

Listen to If You Market Podcast Check out Fame Check out bCast Check out Abney Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment.

B2B Marketing 52

B2B Marketing B2B Outreach B2B Sales 52

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Confessions of a B2B Marketer

FEBRUARY 16, 2023

Follow Chloe on LinkedIn Listen to The Giraffe Social Media Podcast Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so I conclude with recommendations for making podcasting as smooth as possible.

Social Media 52

Social Media Media B2B Outreach 52

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. No Cold Calls.’ OpsCast” from MO Pros.

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

Champion Communications

APRIL 24, 2023

On this episode of our podcast with B2B Marketing, we are joined by Tatiza Bartmann Gondim, Head of Marketing at Clear Junction as well as our Associate Director, Gabrielle Dunbar. They are joined by Lucy Gillman, Deputy Editor at B2B Marketing, for a deep dive into how you can measure PR. Listen to the full podcast here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

Champion Communications

MARCH 13, 2023

In this podcast, B2B Marketing’s deputy editor Lucy Gillman is joined by Dom Monkhouse, Master Business Coach and Richard Cook, CEO of Champion Communications. In this podcast, we are unpacking PR’s role as a sales enablement tool and how you can make the most out of it. ” – Dom Monkhouse.

PR 62

PR B2B Sales B2B Marketing Tools 62

Rev

FEBRUARY 17, 2019

Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Clearly, podcasting is here to stay. Flip the Switch.

B2B Marketing 113

B2B Marketing B2B Best Practices B2B Sales 113

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today ! Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common.

Spending 122

Spending Advertisements Advertising Amazon 122

Biznology

AUGUST 22, 2019

We discuss how B2B buyers are spending more time researching their purchases — 75% said they are now using more sources and taking more time. B2B marketing is different because sales is actually at the center of the wheel. Spotify Stitcher Radio Google Play Apple Podcasts. 0:00 Intro. 1:40 Dog Days of Summer. 25:15 Outro.

B2B 99

B2B Customer Satisfaction B2B Sales Search Marketing 99

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Track performance of videos, podcasts and themes. Did we mention that B2B is looking more and more like B2C.

Marketing Automation Services 78

Marketing Automation Services Video Marketing Account Based Marketing B2B 78

Confessions of a B2B Marketer

OCTOBER 3, 2022

Check out the MarTech Podcast Quotes: "You have to create content to get listeners. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one.

B2B 40

B2B Blogger Domain B2B Sales 40

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” ” – Matt McGillicuddy, Head of Brand, Infinity. The truth couldn’t be further from it.

PR 62

PR B2B Marketing Ad Building B2B 62

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 115

Advertising Agencies Advertisements Advertising Paid Search Agency 115

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. But those tracking uptake and engagement, such as Triton, Edison Research , Podtrac , Westwood One and NPR , are all bullish on the podcasting. Let the Lessons Begin.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Confessions of a B2B Marketer

NOVEMBER 30, 2022

In theory, podcasts are a great thing for B2B and B2B SaaS companies. But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven. hit 200k MRR?

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

HG Data

APRIL 19, 2022

Sales Trends That Generate Better ROI HG Insights’ VP of Global Sales, Scott Smyth, was recently featured on the SalesStar Podcast hosted by SalesTechStar’s Director of Content Strategy, Paroma Sen. In … The post Podcast: Sales Trends That Generate Better ROI appeared first on HG Insights.

ROI 98

ROI Trends Generation B2B Sales 98