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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal.

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How to Plan B2B Lead Gen Campaigns

NuSpark Consulting

Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. B2B Growth Channels There’s a number of approaches to lead generation for your B2B or SaaS firm. Let’s plan a discovery call. Sales wins. Learn more.

Lead Gen 130
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How to Develop a Strategic Planning Process in B2B Marketing

Top Rank Marketing

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. Online Event Plans. Overall Budget Impacts.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns.

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The Progress of B2B Marketing In 2024: What to Include In Your B2B Marketing Plan

The Marketing Blender

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Come away with a plan for how to separate your company’s brand from your competitors. Have you held back on doing webinars because of the level of effort required?

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? How the TEAM framework relates to an effective go-to-market strategy and plan. ABM is one of those words you've heard but maybe you haven't explored fully yet.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Wait a second - that wasn't part of the plan. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Since when did a 1.5% conversion rate start looking "good"?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Download this exclusive report to learn key findings related to: Current and Future State of B2B Thought Leadership.