Digital B2B Marketing

FEBRUARY 21, 2012

Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Turning to the broader pool of B2B marketers, the situation is significantly different. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

DECEMBER 13, 2011

What are B2B marketers biggest measurement challenges? If you prefer, a full transcript of the chat, with only personal banter removed and no additional commentary, has been published as a longer transcript on Storify. How do they effectively communicate results within the organization? You can also view the summary on Storify.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Digital B2B Marketing

APRIL 25, 2012

One of my personal goals in social media is to engage with people interested in modern B2B marketing. How to Use Triberr for B2B Marketing Here is how I use Triberr, and how I would recommend you use it as part of a marketing program: Read every post before sharing. Your Turn Have you used Triberr for business?

B2B Marketing 100

B2B Marketing Paid Search Agency RSS B2B 100

Digital B2B Marketing

OCTOBER 11, 2012

Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec. B2B Marketing That Meets Needs Today, most sophisticated B2B marketers are focused on providing information that allows buyers to meet their business needs. Home Field Advantage in B2B Marketing Someday, I want to own a new BMW.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 21, 2012

It is an example of content marketing that many B2B marketers can learn from. Everyone of of them can apply in B2B content marketing as well. Call of Duty 2 is not the only first person shooter game to include futuristic weapons and realistic scenarios. Your B2B content can too.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Digital B2B Marketing

JULY 7, 2011

B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain. I work with B2B clients on media and integrated marketing programs.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JANUARY 24, 2013

Corporate blogs are increasingly standard in B2B organizations. Your readers should be able to relate to the person behind the article just like they follow certain columns in a magazine or newspaper. We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Some companies even have an entire suite of blogs.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

SEPTEMBER 6, 2011

When someone says it isn’t performing, it is nearly a personal affront, [.]. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion.

Optimization 100

Optimization Planning B2B Marketing Campaigns 100

Digital B2B Marketing

JANUARY 22, 2013

This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. Yes, some of your ads will reach the wrong person, but they will on trade publication sites as well. For B2B marketing organizations, Bizo continues to develop more robust data.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Well timed, it arrives as she sits down in the office to check personal email before the real work day begins. For B2B Marketing For B2B marketers, Bizo provides information on the likely role and level of seniority of a visitor as well as industry and company size.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

JUNE 14, 2011

I write about and share content about B2B marketing, online advertising, content marketing and social media. The content is applicable to a wide range of companies, from individuals to enterprises, but my focus is on companies, not personal marketing. Given my personal target audience, that is encouraging. About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

MARCH 12, 2014

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Find personal cloud computing solutions. Related: B2B Content Is a Dead End. Search provides a good model.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

MAY 21, 2013

Marketing automation is quickly becoming like the self-driving car for B2B marketing. Like anything else in B2B marketing, automation should be an outcome of your objectives and planning process, not an assumption going in. And you would really personalize it to everything you know about the recipient!

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Digital B2B Marketing

APRIL 4, 2013

In marketing, and particularly in B2B marketing where we have fewer sources of reliable information, we are all looking for new opportunities for our business. If new research says B2B buyers rely on social media, dig into the survey. Everyone has something to sell. Question Research. Just how was social media defined?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

APRIL 22, 2011

That passion is what B2B marketing is missing. As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost. In B2B marketing, you build relationships around knowledge and a common interest. As a B2B marketer, you want to be like Lisa, not Home Depot.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch! Spammers figured out this trick years ago.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

JUNE 6, 2013

Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. But what would happen if Klout achieved this goal and every person became more influential? But what would happen if Klout achieved this goal and every person became more influential? It seems so to me.

PR 100

PR Network Marketing Social Media Act-On 100

Digital B2B Marketing

OCTOBER 2, 2012

It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. This advice leaves B2B marketers looking at what their audience does. However, B2B marketing requires more focus on context. Do they watch the Super Bowl?

Advertisements 100

Advertisements Advertising DemandBase CRM 100

Digital B2B Marketing

JUNE 23, 2011

If B2B marketing isn’t dead, it is changing very quickly. With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. This change has turned demand creation upside down.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. The sales team calls on every mid-sized and large customer and meet with most in person regularly. They are not a large company compared to “Enterprise” B2B marketers, but they are not a small company either.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. B2B buyers are well educated adults. About Eric Wittlake. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. In my personal life, I’m always running behind. I am a digital and B2B marketer with a background in online media and analytics. The one I choose was a digital agency, and it just fit.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 1, 2012

B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites. HIF) is an awesome website run by the coolest person in the world, Goob.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

MARCH 25, 2011

Personal connections. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] #b2b #leadgen | 20 hours ago Get Fast, Get Smart, Get Social. Look for opportunities to seed with people that already look to your company. Long time clients.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

SEPTEMBER 1, 2011

If it is not worth mailing to at least one person, STOP. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. The sales team calls on every mid-sized and large customer and meet with most in person regularly. They are not a large company compared to “Enterprise” B2B marketers, but they are not a small company either.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

JUNE 28, 2012

Business Relationships that Matter In the vast majority of enterprise B2B companies, relationships that matter are between people. This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. Marketing is predominantly one-way communication.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. In B2B marketing, B is probably the clear answer for many marketers. Turn Stats Upside Down. However, if we list the answers differently, we might get a significantly different result.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MARCH 21, 2012

Information Will Be Everywhere Today, one of the biggest pain points for B2B marketers is creating content. Data about who we are, what we like, what we buy and where we go will drive personalization of marketing even in environments that today we do not consider personal.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

JUNE 11, 2014

But since most B2B marketers measure view-through results in an ad management platform using cookies that cannot be read by the rest of marketing technology stack, the same activity can be independently attributed to two or three different marketing activities. This introduces two major issues: Double counting results. Many turned to Google.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. To delight everyone that finds your content the overall experience must delight. The content may be valuable, but the experience is degraded. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 7, 2013

Or at least that’s the approach of these B2B marketers. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. Apparently, then its different. Twitter Favorite Spam. It’s simple. Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JULY 17, 2013

You attempt to type “camping” in a personal email. You know your target persona better than you know any real person in your target audience. Or if you aren’t ready to get so personal, which ones describe the marketers around you? Your fingers instinctively type “campaign” instead. Image source.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. Add the title or headline to your search and you will get directly to the right person. Notice the title and location indicate it’s a result for an individual profile.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. If you just shared your own stuff, wouldn’t you be the online equivalent of the person at a cocktail party that just talks about themselves? In a bad way.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

APRIL 16, 2012

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

AUGUST 13, 2013

I’ve had a recent (and continuing) personal lesson in agility. Like many long term business and marketing goals, our personal dream was still fuzzy around the edges. Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? We just sold our house.

Planning 100

Planning Marketing & Strategy Marketing Network Marketing 100