KoMarketing Associates
APRIL 20, 2022
As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The B2B exhibition cancellation rate should decline further.”. The Pitfalls of Hosting Virtual Marketing Events.
Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?
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Visitor Queue
MARCH 30, 2024
Did you know that emails with a personalized subject line are 26% more likely to be opened? Knowing this, it’s a no-brainer that you should be personalizing your subject lines. But, personalization can be used much more than just in the subject line of your emails.
Martech
NOVEMBER 20, 2023
That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Methods for personalizing ABM strategy. In this webinar, ABM expert Ari Capogeannis will teach you: Best practices for Account-Based Marketing and examples of successful ABM campaigns. ABM Marketing trends. Common challenges and how to solve them. And much more. Don't miss out––register today!
Marketing Insider Group
APRIL 15, 2024
But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?
KoMarketing Associates
APRIL 21, 2022
As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). hours to consume the B2B content they requested last year.
Advertiser: ZoomInfo
But personalized prospecting is possible at scale with the right resources in place. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
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At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. B2B business-client relationships are often more complex than those in the consumer world. Do they select a reward that is personal to them, their family, etc. What should they redeem for? as if they are a consumer?
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. How a buyer-driven approach helps scale personalization and build momentum.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Simple steps every company can take to protect what GDPR considers “personal data”.
Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor
What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. Conversations have always been at the heart of our most authentic relationships.
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