Anything Goes Marketing

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

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How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

The main purpose of paid search is to get the basic info and to get opt-in so that you can market to them in the future and find out if your company and the prospect are a good fit. If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail.

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Should You Still Email Your Press Releases?

Anything Goes Marketing

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. Here's a tip: "Don't do it".

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IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

What better way to get opt-in email addresses? The possibilities with chat are endless for B2B lead generation. Tags: B2B lead generation. You can see it here. What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. You go Blue! What do you think?

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Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? Tags: B2B lead generation blogging. There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. He has a number of resources that you can have a look at as well.

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Improve Your Email Copy, Improve Your Conversion Rate

Anything Goes Marketing

Besides some of the obvious tips such as keeping your email body text brief and keeping the subject line below 35 characters, I found it interesting that he recommends not using typical words like "unsubscribe" or "remove me" as part of your opt-out process. Tags: email marketing B2B B2C. I hope you enjoyed these tips.

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"Email 2.0": Email Marketing is thriving

Anything Goes Marketing

Email Creative Design There are also some other interesting concepts regarding how you should design your B2B emails: "Email templates that work are increasingly simple. Copy for the already-interested audience -- especially email opt-ins, inbound phone calls, and search clicks -- should be far more FACTUAL in tone.