article thumbnail

Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Building B2B KOLs with Artificial Intelligence Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry.

article thumbnail

Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If While focus in the past has been on ensuring that all fields are filled out and that the information is up-to-date, today’s marketing landscape demands more from a B2B database. How to Get More Value From Your B2B Data Purchase.

Opinions 147
article thumbnail

Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. And you’ll be able to show your clients you value their opinions and ongoing success, encouraging greater customer retention.

article thumbnail

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. You’ll learn….

article thumbnail

Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

As I browse the current line up of posts, I see topics ranging from corporate social responsibility to a reflective piece on B2B decision-makers. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Do share the opinionated nature of the content. Marketers, take heed.

Opinions 114
article thumbnail

B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.