Smashmouth Marketing

FEBRUARY 29, 2016

Green Leads' b2b appointment setting team has even been a client of the Bridge Group. My opinion of Trish as a sales development expert is beyond what I could deliver in this article. Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together.

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Smashmouth Marketing

AUGUST 17, 2009

I'm sure there will be plenty of sales execs out there that will have differing opinions to that stat. Tags: poll marketing meetings appointments b2b sales2.0 Check out the variation of stats between departments. Finance claims to be more receptive to meetings. Whereas females are 2X as likely to suggest a group meeting.

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Stats B2B Vendors B2B Sales 100

Smashmouth Marketing

AUGUST 12, 2009

At one time or another, I've been asked by demand gen folks, Green Leads' clients and prospects, "So you set b2b appointments only with C/VP level executives?" I'm sure there will be plenty of sales execs out there that will have differing opinions to that stat. So a LinkedIn Poll was in order.

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Stats B2B Vendors Opinions 100

Smashmouth Marketing

OCTOBER 4, 2009

The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. Hence, time for a LinkedIn Poll. Take the poll (please RT). Results Thu.

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Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

OCTOBER 5, 2009

The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. link] #sales #b2b #marketing This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. Hence, time for a LinkedIn Poll. Results Thu.

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Stats Opinions Linkedin B2B Sales 100

Smashmouth Marketing

APRIL 25, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Tags: lead gen marketing appointments events b2b sales2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? conference.

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Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

JULY 16, 2009

Is it a common trend across the b2b industry? Tags: lead gen demand marketing appointments b2b sales. When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

APRIL 2, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Why, you ask, is Smashmouth Marketing interested in Sales 2.0? With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too.

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Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

JULY 3, 2009

Is it a common trend across the b2b industry? Acronyms or not, my opinion is that when sales gets a lead or an appointment , it better meet three criteria: It better be a company the rep wants to penetrate. I was suprised that I heard such a jarring statement at multiple venues, but I did. There are lots of terms describing leads.

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Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. My gut suggests there is a combination of all the opinions, although I opt for a more immediate (non pouncing) type of followup. Since then we've had a great experience using it.

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Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

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Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

SEPTEMBER 10, 2010

What does all of this have to do with B2B sales and marketing? They really are, in my opinion, the best and the brightest in the industry: Lenny - When calling a list rather than starting at the top with the "A" companies, work the list in reverse starting with companies that begin with "Z".

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Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Social media is all the rage right now, and it should be. Call it Lead Gen 2.0,

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Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Social media is all the rage right now, and it should be. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 21, 2008

Is there really b2b value on Facebook? Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. B2B Marketers really want both types of traffic, so I’ve always used both. You and I were on a con call the other day and the topic of Facebook came up.

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Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Is there really b2b value on Facebook? Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. B2B Marketers really want both types of traffic, so I’ve always used both. You and I were on a con call the other day and the topic of Facebook came up.

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Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MARCH 11, 2022

There’s so much crap content out there and there is a need for good writers with personality and opinions based on their own experience. Content that is written as an instruction manual will come across as just that, instructions. That’s what I want to read.

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