Anything Goes Marketing

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Email Tip - How to Improve Open Rates

Anything Goes Marketing

PS - Let me know if you have tried this or had any luck PPS - Here are some other posts on email marketing: Improve Your Email Copy, Improve Your Conversion Rate Email Marketing 101: Tips and Best Practices Email Still Kicks Conversion Ass Tags: Outlook AutoPreview , email marketing , e-mail marketing , improve email open rates.

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A/B Testing E-Marketing Tips

Anything Goes Marketing

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. Once you ask the question, ask some more questions like the following (geared to B2B): Is it someone in your marketing database that you already know? nightmares?

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5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.

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Email benchmark open and click-through rates

Anything Goes Marketing

Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C E-marketing keeps changing - make sure you're not left behind! PS - This was run by Harte-Hanks so I'm not sure how credible the data is. Seems a bit high.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail.

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Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Tags: email marketing B2B e-marketing.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park.