Anything Goes Marketing

article thumbnail

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Who are you Writing Your Newsletters for? For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. Why would I want to open your newsletter? Creating Relevant Newsletter Content 2.0

article thumbnail

How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Bannan regarding " Keeping Newsletter Readers Engaged ". The main differences are timing and style.

article thumbnail

Obtaining Feedback for Your E-Newsletter

Anything Goes Marketing

Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together? That's what B2B Online is reocomending. Technorati tags: B2B , e-newsletter , online marketing , blogs

article thumbnail

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Use Twitter content in your email newsletters. Does it take more time?

Twitter 100
article thumbnail

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”. white paper, webinar, etc.), send an email with a link to it”.

article thumbnail

How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Tags: email marketing B2B lead generation Sales process search. Don't expect them to sign up for a free consultation.