The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. Want to guess how many of those leads arrive via our clients’ Websites? Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. Over the last week, most of xiQ’s B2B clients have reached out with greater demand for our end-to-end marketing platform. Build portals or microsites to connect with your clients. The post Don’t Quarantine your B2B Sales and Marketing appeared first on xiQ inc.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

KoMarketing Associates

DECEMBER 21, 2015

The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years. B2B Marketing Ideas Need Details To Survive. don’t set B2B marketers on a course of action. Those shades can make almost anything else “work.”. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

The Lead Agency

APRIL 6, 2020

While these are global brands that are advertising to the end consumer, B2B brands can also learn from their example. This means that B2B businesses should review all current campaigns and ensure the messaging is appropriate and sensitive to the current situation. For many B2B businesses, clients have gone quiet.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 118

Design Account Based Marketing Personalization Planning 118

PathFactory

MAY 11, 2022

For instance, at PathFactory, we launched three new products in less than two years to address our customers’ requests for more content intelligence : our Microsite Builder (which complements the Campaign Tools module), the Virtual Event Experience (VEX) and Website tools modules.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows.

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. Instasites (microsites designed for individualized experiences).

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Digital B2B Marketing

FEBRUARY 14, 2012

Or do marketers need to build microsites to support demand generation effectively? Are you a B2B marketer or interested in B2B marketing? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation.

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. … and more.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Content4Demand

DECEMBER 6, 2018

Personalization has been a hot topic in the B2B world for a few years now, and it isn’t going away anytime soon. According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Webinars have been a tried-and-true tactic in most B2B marketers’ arsenals.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. LinkedIn (87% vs. 83%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

MAY 2, 2022

Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience. It also is convenient for a sales rep to access and choose content that has been approved and published by marketing to ensure a consistent brand experience across the lifecycle.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

KoMarketing Associates

OCTOBER 16, 2012

SEO and (B2B) Marketing Strategy. If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., One guiding principle comes to mind when evaluating whether or not an SEO tactic will work for our organization or our clients. lead generation, product marketing, or specific marketing segment)?

Tactics 120

Tactics SEO B2B Marketing Planning 120

Webbiquity

AUGUST 18, 2020

Features include support for free or paid events, an event registration microsite, confirmation and reminder emails, customizable exhibitor booths, quizzes and polls, downloadable materials, virtual conference rooms, simultaneous tracks, gamification, and reporting. Pricing: contact vendor. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

xiQ

MAY 19, 2020

Combining xiQ, the world’s leading AI-powered sales and marketing technology platform, with Carbon Design, expertise in using Challenger to develop insights that drive highly personalized experiences , pushes B2B sales and marketing to an unprecedented level of precision. About Carbon Design. Carbon Design is an agile marketing services firm.

Design 62

Design Account Based Marketing Personalization Planning 62

Marketing Insider Group

JUNE 19, 2014

Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. Subscribe to the B2B Marketing Insider Blog for regular updates.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

LeadSloth

AUGUST 11, 2009

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

ClickDimensions

APRIL 16, 2020

Or perhaps it was a plan that called for a clever direct mailing to members of a B2B audience, who are now working from their homes instead of offices. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Vidyard

OCTOBER 9, 2014

Targeted Content in a B2B World In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. The post Creating Targeted B2B Content with Account Based Marketing appeared first on Vidyard.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Biznology

JULY 10, 2017

The end result is a lot of white space and large graphics featuring models in provocative poses (in B2B, they are always looking like they’re happily working). The traffic and engagement on the above microsite hit its plateau fairly quickly. Words are scarce. Calls-to-action require scrolling. A typical SEO success curve.

SEO 104

SEO Microsite Keywords Traffic 104

xiQ

DECEMBER 15, 2021

McKinsey B2B Research Report, Oct 2020). In the B2B sector, traditional and in person meetings declined by 52% during COVID, from 61% to 29%. Instasites (microsites designed for individualized experiences). Since March 2020, digital interactions with sales reps went up by 41%. Explore xiQ Workbench. McKinsey Report, Oct 2020).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

SnapApp

FEBRUARY 22, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? . He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” . Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

SnapApp

FEBRUARY 23, 2016

What are the new trends that are going to set you apart from your competitors and break through the noise in B2B marketing? He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” Content should educate and inform rather than interrupt and sell. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

MAY 22, 2018

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. The latest stats on their usage in B2B and B2C organizations.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

The Point

JUNE 1, 2010

So where does this leave the B2B marketer? MT: We build games for both B2C and B2B companies, as well as publishers. B2B games are one of our fastest-growing segments. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Absolutely.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. We were left feeling that the seller cared and had our best interests in mind.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Content4Demand

JANUARY 12, 2021

When crafting content for microsites, web pages and emails, I always find it helpful to create a wireframe to lay out my content and gut-check my approach. Over the next year, I believe we’ll see B2B organizations expand their use of interactive and web-based content to create more native and seamless user experiences. to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. So how does Zendesk do it?

Work Management 90

Work Management Marketing Management B2B Thought Leadership Microsite 90