Sana Commerce

JUNE 22, 2023

[Rotterdam, The Netherlands, June 2023] – Sana Commerce, the industry-leading provider of e-commerce solutions for B2B companies, is thrilled to announce a strategic partnership with Tweakwise , a trailblazer in search and merchandising solutions. This partnership enables Sana Commerce to drive the evolution of B2B e-commerce.

Advertising Agencies 52

Advertising Agencies Merchandising B2B Customer Satisfaction 52

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Facebook opportunity.

Advertising Channels 107

Advertising Channels Campaigns Merchandising Optimization 107

Salesforce Marketing Cloud

APRIL 11, 2022

The pressure for B2B customers to have instant results at their fingertips continues to increase. Responsive and efficient B2B search. It’s not easy for B2B sellers to achieve the speediness that buyers crave. To stay competitive, commerce professionals must find ways to speed up the B2B search and discovery of their products.

Marketing AI 94

Marketing AI Merchandising B2B Marketing Management 94

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. Voice search takes hold in B2B buying, for real. Provide them with logo merchandises to use and wear. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Lead Agency

JANUARY 18, 2023

If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. Build ties with event merchandise It’s a proven fact that people love free stuff.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Webbiquity

NOVEMBER 18, 2020

Factors that can affect sales conversion include the customer service you offer, the availability and the range of products you have on offer, and the way that the store is set up and merchandised. Think about how you merchandise your products, too. Many companies will set targets based on average transaction value (ATV).

Merchandising 160

Merchandising POS eCommerce Comparison 160

Zoominfo

FEBRUARY 13, 2021

He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. Last (but not least) on this list is Akhill , who serves as Wayfair’s Associate Director of B2B Insights and Analytics. Digital information is a part of almost every day-to-day function in B2B organizations. Follow Sene on Twitter.

Analytics 246

Analytics Business Digital Transformation Merchandising 246

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. The pressure for B2B e-commerce sellers is real - and we’re on the precipice of major, sweeping changes across the industry. The Exciting World of B2B Commerce. But in B2B, these buyers want content and information about what they’re buying.

Digital Transformation 72

Digital Transformation Merchandising B2B Conversion Rate 72

Sana Commerce

SEPTEMBER 12, 2023

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? Gross merchandise value, or GMV, refers to the total value of goods sold, usually on an e-commerce platform. Sana Commerce Cloud is the e-commerce platform of choice for forward-thinking B2B companies.

Budget Programs 52

Budget Programs Pricing Price Software 52

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Clothing has always been a big category for promotional products, but now improvements in fabrics have brought the idea of comfort to light. Image Credit: Gopromotional.co.uk.

Promotion 202

Promotion Trends Product Merchandising 202

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

MAY 26, 2016

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Sure, everyone likes getting free promotional gifts, but certain branded merchandise works better than choosing a generic type of promotional gift.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

FEBRUARY 15, 2018

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Five key metrics.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. YouTube can be a very effective social media channel for B2B firms.

Social Media 100

Social Media Media Merchandising B2B 100

Martech

JUNE 6, 2023

Consumer and B2B adoption. This is still a far cry from an interoperable “metaverse” where users can jump from space to space seamlessly and bring digital assets with them to spend on merchandise wherever they want to. Another adoption strategy is for people who use VR at work to bring the devices home. Get MarTech!

Paid Search Agency 128

Paid Search Agency Merchandising Advertising Agencies Pricing 128

Content Standard

MARCH 12, 2024

In fact, a Power of Provocation report shows that 91% of execs want B2B brands to show provocative, challenging, and forward-thinking perspectives. Hubspot excels at the art of content diversification and merchandising. Be Bold: People crave fresh perspectives, not regurgitated information.

Media 95

Media Brand Identity Branding Storytelling 95

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Self-guided B2B buying journeys. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. B2B content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Enterprise Management Trends 115

ClickZ

APRIL 14, 2020

In this post, we’ll summarize some of PTG’s key strategies based on four categories, as follows: User experience enhancements — Features in this category include ways for retailers to improve shopper experience such as creating multi-language websites, customer groups for B2B shoppers, and enabling unlimited user accounts. .

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Biznology

SEPTEMBER 17, 2019

Explicit data often doesn’t feel like merchandising because you’re simply reflecting the best product for their particular needs based on what they’ve told you. In practice, it doesn’t even matter whether it’s B2C or B2B. Explicit : Explicit data reflects what individuals have told you about themselves.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

Top Rank Marketing

JUNE 9, 2020

Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly. . The conversation covered everything from the difference between B2B and B2C messaging to the importance of purpose-driven marketing. B2B Marketing Interview with Sofia O’Malley. 2:33 Adapting messaging for B2B and B2C.

B2B Marketing 52

B2B Marketing A/B testing Advertising Agencies B2B 52

Martech

JULY 31, 2023

ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. Tip: Add value and demonstrate your business’ knowledge and authority in your space by hosting an exclusive annual directors’ dinner with guest industry-expert speakers Direct mail and merchandising.

Account Based Marketing 78

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 78

Valasys

OCTOBER 9, 2019

On the 8 th of October 2019, Petra Industries a customer technology distributor launched an innovative & all new B2B eCommerce platform. The new Petra.com is an advanced B2B eCommerce platform (evolved from the contemporary B2B purchasing platform called PetraCentral), powered by OroCommerce which is an eCommerce platform form Oro Inc.

eCommerce 51

eCommerce Work Management Marketing Management B2B 51

Zoominfo

FEBRUARY 13, 2021

He was previously Manager of Predictive Modeling Analysis (Merchandising) at AutoZone. Akhill Chopra, Wayfair Last (but not least) on this list is Akhill , who serves as Wayfair’s Associate Director of B2B Insights and Analytics. Digital information is a part of almost every day-to-day function in B2B organizations.

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Delivra

NOVEMBER 8, 2018

How about your B2B company? Maybe that’s why you’re looking for tips for B2B holiday email marketing. 7 Ideas for a successful B2B holiday email marketing campaign. 7 Ideas for a successful B2B holiday email marketing campaign. Start your B2B holiday email marketing efforts early. Are you ready?

Top of Funnel 67

Top of Funnel Email Marketing B2B Marketing Tips 67

Salesforce Marketing Cloud

JANUARY 25, 2024

See the trends shaping the future of commerce Get insights from 2,700 commerce leaders and 1 billion B2B and B2C customers. This gives your merchandisers and inventory managers an accurate view of orders and makes it easier to manage and coordinate packaging, shipping, and fulfillment processes.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Martech Advisor

JANUARY 31, 2020

Dating App Launches Merchandise Store to Celebrate Finding a Match. Dating app Hinge launched an online merchandise store called the Hingie Shop. MediaRadar B2B Digital Advertising Report. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Valasys

AUGUST 28, 2020

Salesforce provides popular B2B and retail eCommerce software solutions and the subscription and support services revenue for the company grew by 1% over the year in the second quarter of the fiscal to $746 million, and by 24% to $1.36 One is we do both B2C Commerce and B2B Commerce. billion in the first half of the fiscal. .”

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. This reminded me of the longstanding debate about inbound versus outbound in B2B.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Then, and this is key, take that feedback into actual consideration.

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

Marketing Craftmanship

FEBRUARY 5, 2013

B2B companies – professional service firms in particular – can benefit by creating a culture similar to the Marine Corps; training all employees with basic marketing & sales skills that can help the firm to grow and succeed. that can be merchandised by the firm to keep the firm in play. Semper Fi.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. PriceGrabber is a huge aggregator of many different stores dealing with all types of merchandise. PriceGrabber.

Adwords 120

Adwords Vendors eCommerce CPC 120

Heinz Marketing

MAY 17, 2019

After you have carefully placed the merchandise in a bag and folded the top down neatly, look the customer in the eye, smile, and say thank you with a personal touch. Know your merchandise! I was taken by the “carefully” and “neatly” part of the bagging (now of course they use handled bags). Last, but not least.

Merchandising 95

Merchandising Opinions Training B2B Sales 95

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Into new kinds of businesses. Yeah right. Security much?”).

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Valasys

JULY 8, 2021

The company, headquartered in Los Angeles, California was found in the year 2011 and specializes in B2B eCommerce, Customized catalogs and line sheets, visual merchandising, and thus, empowers sales reps and buyers. NuORDER is the leading wholesale eCommerce platform helping brands and retailers grow and win together.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52