Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. This makes it essential for businesses to place greater effort toward establishing solid B2B client retention tactics and practices.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste.

Advertisements 171

Advertisements Advertising Multi-Touch Attribution B2B Marketing 171

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Tomorrow People

JANUARY 8, 2021

B2B technology and SaaS companies are set to embrace product marketing en masse, as they seek to gain the edge and build lasting success. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. B2B brands are often targeting highly specialist personas. What to expect.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Navigate the Channel

DECEMBER 18, 2023

There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Video marketing in B2B offers immersive experiences and diverse visual mediums.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 328

Social Media B2B Thought Leadership Media B2B 328

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

B2B Marketing 279

B2B Marketing Marketing & Strategy Video Marketing Marketing Strategy 279

KoMarketing Associates

OCTOBER 12, 2022

To create an audience of users that came from Google Ads, for example, select Acquisition, then add which campaign/medium, etc you want to track. This is especially important in the B2B industry, where long sales cycles can make it difficult to track the true impact of marketing campaigns. . learn more about our PPC Programs.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Podcast popularity among B2B execs mirrors that of the U.S. Podcasts have a lot of upside for B2B marketers. Note to event organizers: Only 9% said in-person conferences.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Biznology

OCTOBER 7, 2020

Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Chatbots offer enormous advantages in B2B—not only as an instant customer service and immediate engagement, but also a handy way to collect contact information from site visitors.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Navigate the Channel

OCTOBER 26, 2023

It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions. In this article, we will explore how B2B is leveraging AI to streamline processes, improve decision-making, and ultimately gain a competitive edge.

B2B 65

B2B Terms and Conditions Customer Satisfaction Enterprise Management 65

Lake B2B

OCTOBER 7, 2022

This makes them an ideal medium for increasing engagement with your customers. And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Launch Marketing

APRIL 12, 2023

Messaging is at the core of every B2B business. Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest. Download our free B2B messaging eBook for tips, tricks and everything in between!

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Zoominfo

AUGUST 22, 2022

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. Are they a small to medium-sized business, or an enterprise? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

ANNUITAS

FEBRUARY 25, 2020

During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. So what does this information tell us?

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Top Rank Marketing

AUGUST 11, 2023

Thomas @GeorgeBThomas Kelly Hungerford @KDHungerford Lisa Marcyes @lisa_marcyes Purna Virji @purnavirji Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you a top B2B marketing news item we haven’t yet covered?

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! Trade shows have been a staple of B2B marketing for a long time.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. Quality over quantity is best for B2B.).

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

BOP Design

APRIL 26, 2022

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Launch Marketing

APRIL 26, 2023

The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Ready to define your product launch marketing strategy?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Heinz Marketing

FEBRUARY 17, 2023

The Digital Shift Traditionally, the best way to win over your leads in the B2B healthcare marketing space was to meet one-on-one typically through some kind of event, however, because of the pandemic, the healthcare industry took a huge digital turn, providing telehealth and attending conferences over video.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This surge indicates a probable increase in purchases and implementations later this year.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Top Rank Marketing

AUGUST 2, 2023

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Biznology

NOVEMBER 1, 2021

So, when you think about loyalty and retention in the B2B world, the loyalty is baked into the business model. In fact, rewards programs don’t work in B2B, for two key reasons. First, most companies, especially medium-to-large enterprises, have very strict rules against their buyers’ taking any financial consideration from a vendor.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Walker Sands

FEBRUARY 21, 2024

There’s a growing tension in B2B marketing that has been building over the past few years. These discussions — and our research on C-suite and marketing expectations around outcomes — led Walker Sands to develop an approach to B2B marketing that flips the script and puts outcomes ahead of channels. They cling to channels instead.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52