Paul Gillin

FEBRUARY 10, 2016

I hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? Without the red tape.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

APRIL 22, 2011

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. It makes social media marketing seem rather unimportant. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JUNE 29, 2011

A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Welcome to the new world of B2B communications. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. Since social media activities can impact your ability to do your job and Oracle’s business interests, it is extremely important to follow the requirements set forth below. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Four years and a more than 500 entries later, Cahill is enjoying a new job as head of social media at Emerson Process Management. Emerson Process Experts was born.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JANUARY 12, 2012

Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Want a low-cost, fun and effective way to reward your most active Facebook contributors? Last year, Cisco started the SuperFan program to recognize its best community members.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

JANUARY 2, 2015

FIR B2B #20: Indium’s Awesome Engineers. In Episode 20 of the For Immediate Release B2B podcast, we speak to Rick Short, Director of Marketing Communications at Indium Corp. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

DECEMBER 12, 2013

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Five Important Differences Between Paid and Earned Media (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

OCTOBER 3, 2013

The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals. Current and Future B2B Social Marketing Trends.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

JULY 18, 2013

B2B Content Marketing marketing Social Media Marketo' There’s even a “This Book Belongs To _” on the cover. BTW, if you get five other people to download the PDF Marketo offers to send you a printed version and a box of crayons.

Marketo 50

Marketo Content Marketing Content Social Media 50

Paul Gillin

AUGUST 30, 2013

Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience , while 66% and 52%, respectively, stopped making purchases after a bad experience, according to a recent survey of 1,000 people who had had recent customer service interactions. Attack of the Customers B2B marketing Social Media social networks'

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. A couple of hours of media training does wonders. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 24, 2013

Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MARCH 10, 2011

LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment. Stephanie Sammons posted some great tips on Social Media Examiner early this year about how to make the most of LinkedIn groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 25, 2011

Check out the new video Eric Schwartzman put together for our book about B2B social media marketing !

Video Marketing 50

Video Marketing Social Marketing Business Social Media 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Do You Need A Social Media Specialist? My latest column in B2B was actually sparked by a conversation I overheard on a plane.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

APRIL 18, 2012

LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests. It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. This is old-media thinking. Service had little to do with it.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 9, 2015

SlideShare continues to be one of the best-kept secrets in B2B marketing. The best overall time to tweet is between noon and 1 PM. SlideShare Secrets to Stack the Decks in Your Favor – Content Marketing Institute.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

AUGUST 1, 2013

Even then, most are struggling to find the skills needed to analyze the deluge of unstructured data like voice, video and conversations in social media. B2B Content Marketing marketing Tips Big Data Executive summary Inverted pyramid' This is an attention-getter. Next we’ll talk about writing headlines for different audiences.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. John Hancock had no social media strategy at time.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. I encourage you to restrain your enthusiasm. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2010

They are both the oldest form of social media and also the newest. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 19, 2011

These forces will affect B2B and B2C businesses, nonprofits and government agencies. It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. Businesses will have to serve customers better because there will be no choice.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. Download a sample chapter. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. Stop using social media as another kind of fire hose and start using it for listening, which is its most basic value. Social Media Predictions for 2013 from Dell Social Media.

Social Media 50

Social Media Media Facebook Social Networks 50