B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. I used Timken Steel as an example at the time of good, integrated social media.

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B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. I recommend that B2B marketers set up a Facebook page and B2C marketers have a presence on LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JULY 16, 2014

” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.

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B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Follow some of your suppliers, customers and some industry media writers and their publications. Social Media/Web 2.0 b2b marketing social media twitter' Twitter Icon.

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Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 24, 2013

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. From a marketing standpoint, this seemed impressive at first, but as time has gone on and social media has been adopted by more and more marketers, the quantity and repetition of messages has become overwhelming for many buyers.

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B2B Marketing Traction

MAY 30, 2014

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Transparency. Don’t hold back your story.

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B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. Contact New Incite today.

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Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.) What does this mean for B2B marketers? eNewsletters, 3.) blog posts, 5.)

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Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Today your customer touch point map should include any social media platforms that you use. Follow and engage with customers on social media. Do they want to subscribe to your eLetter?

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Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MAY 1, 2015

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. Marketing is not a one-solution or one-specialty business.

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Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

AUGUST 25, 2010

B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.

Social Media 100

Social Media Media Business Stats 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Is your industry new and fragmented?

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Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 10, 2014

In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. This is why social media is so essential.

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Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans' How do you get there?

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B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. See my previous post on this, B2B Marketers: Are You a Hedgehog or a Fox? Wanting social media to be that silver bullet, too many businesses have jumped on board, only to fail. Social media works, but only if you do it right.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. Marketing Planning b2b marketing results'

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B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

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B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. 8 Social Media Marketing Ideas for Your Trade Show Exhibit. Trade Show Trends B2B Marketers Need to Know. Marketing Implementation b2b marketing trade show'

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B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Photo on Flickr by Joe Goldberg.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 11, 2015

I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. So what uses might those of us who work in B2B Marketing have for Pinterest?

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B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

AUGUST 9, 2013

I loved it and drew some parallels with B2B marketing. New media marketers are heavy into marketing analytics that show results – or lack of results. So, B2B Marketers – are you playing Moneyball? Marketing Soapbox analysis b2b marketing results' Or just resting on good ‘ole intuition? GW3DDKE8NP2F.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. What media do they like the most?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MARCH 20, 2015

Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using. Marketing Research and Analysis analysis b2b marketing research' Now choose marketing tactics that will reach your buyer personas. Find out where your people are and go there. Some Rights Reserved.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

SEPTEMBER 5, 2014

There are umpteen social media platforms to set up and activate. We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning' Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. Contact New Incite today.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

APRIL 24, 2013

Here’s what it means for B2B marketing. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.)

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

JULY 19, 2013

What can B2B marketers learn from this retailer? So how can we B2B marketers enchant buyers? We now have a great tool – social media – that provides a platform for this. So, my B2B colleagues, are you enchanting buyers? Marketing Soapbox b2b customer marketing' We are an experience-based brand.”.

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B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. But, social media is a place where many people spend time. Read my post here for a practical approach to social media.).

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Planning B2B Marketing B2B Buyer Personas 100