ANNUITAS

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Meet the ANNUITAS Evangelists

ANNUITAS

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Jennifer Harmel , Chief Operating Officer. Expertise: Demand marketing strategy. Certifications (and more!):

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Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Work smarter, not harder.

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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.

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Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. However, as a best practice, be sure to set a default value for your lead level tokens in case the lead doesn’t have a value for what your token is referencing. Work smarter, not harder.

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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Blog B2B event Demand Generation Strategy event strategy Modern Marketing Experience tactic'

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