Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.

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Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. The Definitive Guide to Lead Nurturing from Marketo. Why is lead nurturing important?

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Industrial Marketing Today

NOVEMBER 9, 2010

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. From Marketo : Lead Scoring Success Kit. B2B Marketing Blog > Lead Scoring. Tags: B2B Lead Generation Industrial Marketing Automation B2B lead scoring lead scoring marketing automation.

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Industrial Marketing Today

AUGUST 16, 2013

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website.

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Industrial Marketing Today

OCTOBER 13, 2010

There are some high-profile B2B marketers who are openly challenging the old ways of generating leads. Tags: B2B Lead Generation B2B Marketing Collateral Content Marketing Gated content landing pages Registration forms White Paper Marketing White papers. David is not alone in voicing this opinion.

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