The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. Here’s a roundup of events to consider through the end of the year.
May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021
- The largest B2B event in Asia Pacific is sold out for in-person in Sydney Australia, but virtual tickets are still available. Additional conferences include the ABM Forum coming up July 8, Melbourne Forum November 18, and New Zealand Forum February 24, 2022.
June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021
- B2B Marketing.net in running its second annual virtual conference in the US, with free limited-access passes available. Interesting speakers from Intel, CDW, Stirista and other leading B2B brands.
June 7-10, virtual, B2B Marketing Exchange
- Virtual for a second year, this time focusing on ABM, with terrific speakers like Andy Crestodina, Brandi Starr and Jon Miller.
June 8-10, virtual, Content Tech
- How content marketing is enabled by technology. A production of the Content Marketing Institute.
June 15-16, virtual, B2B Online Connect
- Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. Apply for an invitation here.
July 26-27, virtual, B2B Online
- All about ecommerce and digital marketing in manufacturing and distribution. Free registration for B2B executives and teams.
September 28-October 1, hybrid, Cleveland, Content Marketing World
- THE place for all things content marketing, with experienced speakers like Nancy Harhut, Meryl Evans, Mark Schaefer, and, of course, the greats Joe Pulizzi and Robert Rose.
July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference
- Hybrid, at the Marriott Desert Ridge resort, along with a virtual platform called Grip, that specializes in AI-driven matchmaking. Speakers from Bain, SAP, Oracle, Deloitte, JP Morgan Chase, plus Wharton’s Peter Fader, and Jillian Ryan who covers B2B for eMarketer.
August 19-21, virtual, B2B Marketing Leaders Forum ASIA
- Still in the planning stages at this point.
August 31-September 2, virtual, Gartner Marketing Symposium/Xpo
- For marketing leaders and CMOs in mostly tech companies.
September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect
- For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. Organized by WB Research, who also produce B2B Online in July. Attendees must qualify to be invited, by filling out the Request an Invite form.
October 13-15, virtual, MarketingProfs B2B Forum
- The high-energy, big-personality event of the B2B marketing world.
October 20-November 4, 3 days over 3 weeks, virtual, CONEX
- B2B content marketing strategies. Produced by Uberflip. Free.
Lots of education and networking to look forward to!
