Everything Technology Marketing

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

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Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by traditional outbound marketing tactics. But as they embark on content marketing strategies, B2B marketers are asking themselves questions like: What types of content should I create?

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Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Thank you, Holger Schulze

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Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. In short: why do we care about content marketing? Leads, leads, leads.

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Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. Don't underestimate the need to fuel marketing automation with compelling content to engage with your audiences in a meaningful way along the buyer's journey.

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. However, the reality of implementing content marketing initiatives is a bit more complicated. I will also share sneak previews of the survey results on this blog.