marketing-plan B2B Related Topics 
The Effective Marketer
APRIL 3, 2012
Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. What other channels do you recommend adding to a content plan?
The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Process Planning. Buyer Personas for the B2B Marketer. Infrastructure.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?
The Effective Marketer
MARCH 17, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version. Like Be the first to like this post.
The Effective Marketer
MARCH 22, 2012
According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Enable (help reps increase productivity, both for sales and marketing-sourced demand). Inbound marketer. Here are some of my notes. MQL to SAL: 66%.
The Effective Marketer
MAY 21, 2012
If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.
Expert insights. Personalized for you.
100 
Let's personalize your content